Branch
Branch provides a mobile linking and measurement platform that helps you unify user experiences and attribution across all devices, channels, and platforms to drive higher mobile growth.
SplitMetrics
SplitMetrics is an app marketing platform providing A/B testing, Apple Search Ads optimization, and mobile growth services to help you increase app downloads and scale your user acquisition effectively.
Quick Comparison
| Feature | Branch | SplitMetrics |
|---|---|---|
| Website | branch.io | splitmetrics.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 0 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2015 |
| Headquarters | Palo Alto, USA | Warsaw, Poland |
Overview
Branch
Branch helps you solve the complexity of mobile fragmentation by providing reliable deep links that work across every channel. You can create a seamless journey for your users, ensuring they land on the right content inside your app whether they click a link in an email, a social media post, or a paid advertisement. This consistency helps you increase conversion rates and retain more users by removing friction from the mobile experience.
The platform also gives you a clear picture of your marketing performance through cross-platform attribution. You can track the entire customer journey from the first touchpoint to the final in-app conversion, even when users switch between mobile web and your native app. This data allows you to optimize your spend and focus on the channels that actually drive high-value growth for your mobile business.
SplitMetrics
SplitMetrics offers a suite of tools designed to help you master the mobile app ecosystem. You can validate your app ideas and optimize your store presence through SplitMetrics Optimize, which allows you to run A/B tests on every element of your App Store and Google Play pages. This helps you identify which screenshots, icons, and descriptions actually drive conversions before you commit to a full launch or update.
Beyond testing, you can scale your growth using SplitMetrics Acquire, an intelligent platform for managing Apple Search Ads. It uses automation and AI-driven insights to help you manage bids and discover high-performing keywords. Whether you are a small indie developer or a large enterprise, the platform provides the data-driven edge you need to lower your customer acquisition costs and improve your app's visibility in a crowded marketplace.
Overview
Branch Features
- Universal Ads Measure the true impact of your ad spend across every platform and environment with accurate mobile-first attribution.
- Deep Linked Email Automatically convert your email clicks into app launches to provide a smoother experience and higher conversion rates.
- Journeys Smart Banners Turn your mobile website visitors into loyal app users with customizable banners that deep link to specific content.
- Cross-Platform Attribution View your entire marketing funnel in one place by connecting touchpoints across web, iOS, and Android devices.
- Universal Links Create reliable links that always open your app when installed or fall back to the App Store or web.
- QR Code Generation Bridge the gap between physical and digital worlds by creating deep-linked QR codes for your offline marketing materials.
SplitMetrics Features
- App Store A/B Testing. Test your icons, screenshots, and metadata in a simulated store environment to see what drives the most installs.
- Apple Search Ads Automation. Scale your ad campaigns with automated bidding and keyword discovery tools that save you hours of manual work.
- Pre-launch Validation. Validate your app concepts and features with target audiences before writing a single line of code.
- Competitor Insights. Analyze how your app performs against rivals and identify market trends to stay ahead of the competition.
- Custom Product Pages. Create and test multiple versions of your app store page tailored to specific audience segments and ad groups.
- AI-Powered Keyword Discovery. Uncover high-intent keywords automatically to increase your organic visibility and paid reach in the App Store.
Pricing Comparison
Branch Pricing
- Up to 10K Monthly Actives
- Unlimited deep links
- Standard attribution
- Basic Journeys banners
- Community support
- Everything in Launch, plus:
- Up to 50K Monthly Actives
- Advanced Journeys targeting
- Custom link domains
- Email support
- Data export API
SplitMetrics Pricing
Pros & Cons
Branch
Pros
- Industry standard for reliable deep linking
- Excellent cross-platform data accuracy
- Easy integration with major marketing tools
- Strong support for complex edge cases
- Generous free tier for early-stage apps
Cons
- Dashboard can feel complex for beginners
- Pricing scales quickly with high traffic
- Technical setup requires developer resources
SplitMetrics
Pros
- Highly accurate A/B testing environments for store listings
- Excellent automation features for Apple Search Ads management
- Detailed analytics that go beyond basic store metrics
- Responsive customer success team for enterprise clients
- Effective tools for validating new app concepts quickly
Cons
- Pricing can be high for independent developers
- Learning curve for complex automation rules
- Requires significant traffic for statistically significant results