BuzzStream
BuzzStream is an end-to-end outreach platform that helps you manage personalized email campaigns, discover high-quality influencers, and track your link-building progress in one centralized database.
Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
Quick Comparison
| Feature | BuzzStream | Cision |
|---|---|---|
| Website | buzzstream.com | cision.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $24/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2008 | 1867 |
| Headquarters | Austin, USA | Chicago, USA |
Overview
BuzzStream
BuzzStream is a specialized outreach platform designed to help you scale your link-building and digital PR efforts without losing the personal touch. Instead of messy spreadsheets, you get a centralized database where you can research influencers, manage relationships, and track every conversation your team has. It automatically finds contact information and social profiles for the websites you browse, saving you hours of manual research.
You can send personalized, automated follow-ups and track open rates to see exactly which pitches are landing. The platform is built for teams of all sizes, from solo consultants to large agencies, helping you stay organized and collaborative. By keeping all your outreach history in one place, you ensure that your team never sends duplicate pitches and always maintains a professional relationship with your contacts.
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
Overview
BuzzStream Features
- Contact Discovery Browse the web and automatically extract contact information, social profiles, and site metrics directly into your database.
- Email Sequencing Schedule personalized outreach and automated follow-up emails to ensure you never miss an opportunity to connect.
- Relationship Tracking View your entire history with any contact, including past emails, notes, and social interactions across your whole team.
- Link Monitoring Track your earned backlinks automatically and get alerts if a link is removed or the anchor text changes.
- Performance Reporting Analyze your campaign success with detailed reports on placement rates, team productivity, and email open statistics.
- Team Collaboration Assign tasks to team members and share notes to coordinate your outreach efforts and avoid overlapping pitches.
Cision Features
- Media Database. Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution. Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring. Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics. Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening. Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting. Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
Pricing Comparison
BuzzStream Pricing
- Up to 1,000 contacts
- 1 user included
- Contact info discovery
- Email sending and tracking
- Chrome extension
- Twitter integration
- Up to 25,000 contacts
- Up to 3 users included
- Everything in Starter, plus:
- Bulk email sending
- Team template sharing
- Ahrefs integration
- Phone and email support
Cision Pricing
Pros & Cons
BuzzStream
Pros
- Excellent contact information scraping capabilities
- Centralizes team communication to prevent duplicate outreach
- Highly effective automated follow-up sequences
- Intuitive Chrome extension for on-page prospecting
- Great value for small to mid-sized agencies
Cons
- User interface feels slightly dated
- Steep learning curve for advanced filtering
- Occasional bugs with email synchronization
- Reporting customization can be limited
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info