Channeltivity vs Lasso CRM Comparison: Reviews, Features, Pricing & Alternatives in 2026

Channeltivity is a partner relationship management (PRM) platform designed to help you manage and scale your indirect sales channels. Instead of struggling with messy spreadsheets and missed emails, you get a centralized portal where you can track deal registrations, distribute marketing assets, and manage partner training. It simplifies the entire lifecycle of partner engagement, from initial onboarding to closing co-sell opportunities. You can easily integrate the platform with your existing CRM to ensure data flows smoothly between your direct and indirect sales teams. Whether you are launching your first formal partner program or managing a global network of distributors, the software provides the structure you need to stay organized. It helps you eliminate channel conflict and gives your partners the self-service tools they need to be successful.

Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks. The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.