Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
GlobeNewswire
GlobeNewswire is a global press release distribution service that helps you share news, multimedia, and regulatory filings with media outlets, investors, and consumers to increase your brand visibility.
Quick Comparison
| Feature | Cision | GlobeNewswire |
|---|---|---|
| Website | cision.com | globenewswire.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 1998 |
| Headquarters | Chicago, USA | El Segundo, USA |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
GlobeNewswire
GlobeNewswire provides you with a comprehensive platform to distribute your company news and multimedia content to media outlets, financial terminals, and websites worldwide. You can reach targeted audiences across specific industries or geographic regions, ensuring your press releases land in front of the right journalists and stakeholders. The platform also handles complex regulatory filings, helping you maintain compliance with global financial authorities through a secure and automated workflow.
You can enhance your stories by embedding images, videos, and infographics directly into your releases to drive higher engagement. The service includes detailed analytics and post-distribution reports, allowing you to track exactly how your news performs across different channels. Whether you are a small business looking for local exposure or a large enterprise managing global investor relations, the platform provides the tools you need to amplify your message effectively.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
GlobeNewswire Features
- Global Distribution. Send your news to over 150 countries in 35+ languages to reach a truly global audience of journalists and consumers.
- Multimedia Integration. Embed high-resolution images, videos, and audio files into your press releases to increase engagement and social sharing.
- Regulatory Filings. Submit your financial disclosures and compliance documents securely to EDGAR, SEDAR, and other global regulatory bodies.
- Targeted Newslines. Select specific industry or geographic circuits to ensure your message reaches the most relevant niche audiences.
- Media Monitoring. Track your brand mentions and news coverage in real-time across online, social, and traditional media channels.
- Post-Release Analytics. Access detailed reports showing views, clicks, and social media impact to measure the ROI of your PR campaigns.
Pricing Comparison
Cision Pricing
GlobeNewswire Pricing
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
GlobeNewswire
Pros
- Extensive reach into major financial terminals like Bloomberg
- User-friendly interface for uploading and scheduling releases
- Excellent customer support for last-minute distribution changes
- Robust multimedia options that improve story visibility
Cons
- Pricing can be high for single-release users
- Analytics reports can take time to fully populate
- Additional fees for word count overages apply