CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Eyeware Beam
Eyeware Beam is an AI-powered head and eye tracking software that turns your iPhone or iPad into a high-precision gaming peripheral for immersive simulator experiences and content creation.
Quick Comparison
| Feature | CoolTool | Eyeware Beam |
|---|---|---|
| Website | cooltool.com | eyeware.tech |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2016 |
| Headquarters | San Francisco, USA | Martigny, Switzerland |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Eyeware Beam
Eyeware Beam transforms your smartphone into a sophisticated head and eye tracking device for your PC. By using proprietary computer vision technology and your device's camera, you can control in-game cameras in over 200 simulation titles like Euro Truck Simulator 2 and MSFS 2020 without wearing bulky hardware or headsets.
You can also enhance your live streams by overlaying an eye-tracking bubble that shows your audience exactly where you are looking on screen. This makes it a versatile tool for both competitive gamers seeking immersion and creators looking to provide deeper insights into their gameplay. The setup is entirely software-based, requiring only a stable Wi-Fi connection to link your mobile device to your computer.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Eyeware Beam Features
- 6DOF Head Tracking. Control your in-game view naturally by moving your head, providing a full six degrees of freedom in simulation games.
- Eye Tracking Overlay. Show your viewers exactly where you are looking in real-time with a customizable gaze bubble for your live streams.
- Hardware-Free Setup. Turn your existing iPhone or iPad into a tracking peripheral so you don't have to buy expensive specialized glasses.
- OpenTrack Integration. Connect with the OpenTrack ecosystem to ensure compatibility with hundreds of flight, racing, and space simulation titles.
- Privacy-First Processing. Keep your data secure with local AI processing that tracks your movements without recording or storing video footage.
- Wireless Connectivity. Link your mobile device to your PC over Wi-Fi for a clutter-free desk setup without restrictive cables.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Eyeware Beam Pricing
- Basic head tracking
- Limited eye tracking
- Watermarked overlay
- Community support
- Standard calibration
- Everything in Free, plus:
- No watermarks on overlay
- High-precision tracking
- Priority technical support
- Advanced calibration tools
- Early access to features
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Eyeware Beam
Pros
- No need for expensive wearable hardware
- Compatible with over 200 simulation games
- Easy setup process for beginners
- Low latency performance over stable Wi-Fi
Cons
- Requires a modern iPhone or iPad
- Drains mobile battery quickly during use
- Performance depends on your Wi-Fi stability