CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Tobii
Tobii provides eye tracking and attention computing technology that allows you to interact with devices using your eyes and gain deep insights into human behavior and attention patterns.
Quick Comparison
| Feature | CoolTool | Tobii |
|---|---|---|
| Website | cooltool.com | tobii.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2001 |
| Headquarters | San Francisco, USA | Stockholm, Sweden |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Tobii
Tobii offers a suite of eye tracking solutions that transform how you interact with technology and understand human behavior. By capturing exactly where you look, the software enables hands-free device control, enhances gaming immersion, and provides researchers with precise data on visual attention. You can use these tools to evaluate user interfaces, conduct psychological studies, or create more accessible digital experiences for individuals with motor impairments.
The platform serves a wide range of professionals, from academic researchers and UX designers to game developers and healthcare providers. Whether you are optimizing a retail shelf layout through attention heatmaps or integrating eye-tracking into a VR headset, the software provides the calibration tools and analytical engines needed to turn eye movements into actionable digital commands or research insights.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Tobii Features
- Real-time Eye Tracking. Track your eye movements instantly to control cursors or trigger software actions without using your hands.
- Attention Heatmaps. Visualize where users focus most on your website or product packaging to optimize your design layouts.
- Gaze Replay. Watch video recordings of a user's exact gaze path to understand their decision-making process during tasks.
- Biometric Integration. Sync your eye-tracking data with EEG or heart rate monitors for a complete view of human physiological responses.
- Automated Calibration. Get started quickly with simple calibration routines that adapt to your unique eye characteristics and lighting.
- VR/AR Compatibility. Enhance your virtual reality experiences with foveated rendering and social eye contact in digital avatars.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Tobii Pricing
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Tobii
Pros
- High accuracy across diverse lighting conditions
- Extensive documentation for software developers
- Seamless integration with major VR headsets
- Powerful visualization tools for research data
Cons
- High initial cost for professional hardware
- Steep learning curve for advanced analytics
- Limited public pricing for software licenses