CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
Pupil Labs
Pupil Labs provides wearable eye tracking hardware and software solutions designed to capture and analyze human gaze data in real-world environments for research and professional applications.
Quick Comparison
| Feature | CoolTool | Pupil Labs |
|---|---|---|
| Website | cooltool.com | pupil-labs.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2014 |
| Headquarters | San Francisco, USA | Berlin, Germany |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
Pupil Labs
Pupil Labs offers a comprehensive ecosystem for mobile eye tracking, centered around their flagship Neon and Pupil Invisible wearable devices. You can capture high-quality gaze data in natural environments without the constraints of a laboratory setting. The platform combines lightweight, unobtrusive hardware with powerful cloud-based and local software to help you understand human behavior through visual attention.
You can manage your entire research workflow from data collection to analysis using their specialized software tools. Whether you are conducting academic research, market studies, or performance training, the system provides real-time gaze estimation and robust data export capabilities. The software is designed to be open and extensible, allowing you to build custom plugins or integrate the data into your own specialized applications.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
Pupil Labs Features
- Neon Player. Record and view your gaze data in real-time with an intuitive interface that requires zero calibration to start.
- Pupil Cloud. Upload your recordings to a secure cloud platform for automated data enrichment and collaborative analysis with your team.
- Real-time Mapping. Map your gaze data onto fixed images or surfaces automatically to quantify attention on specific objects or areas.
- Open Source Core. Access the source code to customize your tracking algorithms or develop unique plugins for your specific research needs.
- Pupil Invisible Companion. Control your wearable device from your smartphone and monitor live streams to ensure high-quality data collection every time.
- Data Export Tools. Export your raw data and processed metrics into CSV or video formats for further analysis in external software.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
Pupil Labs Pricing
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
Pupil Labs
Pros
- Calibration-free technology saves significant time during participant setup
- Lightweight hardware feels like normal glasses for natural behavior
- Open-source architecture allows for deep technical customization
- Cloud platform simplifies the complex process of data enrichment
Cons
- Hardware and software bundles require a significant initial investment
- Advanced cloud features may require ongoing subscription costs
- Learning curve exists for users wanting to utilize the API