CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
YouScan
YouScan is an AI-powered social media listening platform that helps you monitor brand mentions, analyze consumer sentiment, and discover visual insights through advanced image recognition technology.
Quick Comparison
| Feature | CoolTool | YouScan |
|---|---|---|
| Website | cooltool.com | youscan.io |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $299/month |
| FREE Trial | ✓ 14 days free trial | ✓ 7 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2009 |
| Headquarters | San Francisco, USA | Limassol, Cyprus |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
YouScan
YouScan is an AI-powered social media listening platform that helps you stay on top of your brand's digital presence. You can monitor millions of online discussions across social networks, blogs, and review sites in real-time to understand exactly what customers think about your products. The platform goes beyond text by using advanced image recognition to find your logo or specific objects in user-generated photos, even when your brand isn't mentioned by name.
You can use these insights to manage your reputation, track competitor moves, and find influential creators who already love your brand. Whether you are a marketing professional or a market researcher, the tool helps you cut through the noise of social media to find actionable consumer data. It simplifies complex data into visual reports so you can make informed decisions about your marketing strategy and product development.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
YouScan Features
- Visual Insights. Identify your logo, specific objects, and even scenes in social media photos to see how people use your products.
- Sentiment Analysis. Automatically categorize mentions as positive, negative, or neutral so you can prioritize urgent customer issues immediately.
- Trend Detection. Spot emerging topics and viral discussions early to join relevant conversations before your competitors do.
- Audience Analytics. Analyze the demographics and interests of people talking about your brand to refine your target marketing personas.
- Smart Alerting. Receive instant notifications via email or Slack when a potential PR crisis starts brewing online.
- Competitor Benchmarking. Compare your brand's performance against competitors to see who owns the largest share of voice in your industry.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
YouScan Pricing
- 5 monitoring topics
- 10,000 mentions per month
- Basic sentiment analysis
- Standard data export
- Email support
- Everything in Starter, plus:
- Unlimited mentions
- Full Visual Insights suite
- Custom dashboards
- API access
- Dedicated account manager
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
YouScan
Pros
- Industry-leading image recognition finds logos text can't detect
- Intuitive interface makes complex data easy to navigate
- Highly accurate sentiment analysis in multiple languages
- Excellent customer support and onboarding for new teams
Cons
- Entry-level pricing is high for small businesses
- Steep learning curve for advanced boolean search queries
- Historical data access can be limited on lower tiers