CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
SurveySparrow
SurveySparrow is an omnichannel experience management platform that transforms boring surveys into conversational chats to help you capture higher quality feedback and improve your customer and employee engagement.
Quick Comparison
| Feature | CoolTool | SurveySparrow |
|---|---|---|
| Website | cooltool.com | surveysparrow.com |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2017 |
| Headquarters | San Francisco, USA | Palo Alto, USA |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
SurveySparrow
SurveySparrow helps you turn traditional, boring forms into engaging, chat-like conversations. By focusing on a mobile-first design and conversational interface, you can significantly increase your survey completion rates. You can manage the entire feedback lifecycle, from creating beautiful surveys to analyzing real-time data and closing the loop with your respondents.
Whether you need to measure Net Promoter Scores, track employee engagement, or conduct deep market research, the platform provides the tools to automate your workflows. You can distribute surveys across multiple channels including email, SMS, WhatsApp, and social media. It is designed for businesses of all sizes that want to move beyond static forms and build meaningful relationships through data-driven insights.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
SurveySparrow Features
- Conversational UI. Create surveys that feel like a real-time chat to keep your respondents engaged and boost your completion rates.
- Omnichannel Distribution. Reach your audience wherever they are by sharing surveys via email, SMS, WhatsApp, QR codes, or website embeds.
- Executive Dashboards. Visualize your data with custom dashboards that track key metrics and trends to help you make informed decisions.
- Automated Workflows. Set up custom triggers to send follow-up surveys or alert your team based on specific respondent answers.
- NPS & CSAT Tracking. Measure customer loyalty and satisfaction automatically with built-in templates for Net Promoter Score and Customer Satisfaction surveys.
- Offline Survey App. Collect feedback in remote locations or at events without an internet connection using the dedicated mobile application.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
SurveySparrow Pricing
- 100 responses per month
- 10 questions per survey
- Basic reporting
- Self-serve knowledge base
- Standard survey templates
- Everything in Free, plus:
- 500 responses per month
- Unlimited questions
- Filter reports
- Custom variables
- Email and chat support
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
SurveySparrow
Pros
- Conversational interface significantly improves response rates
- Very easy to set up and launch surveys quickly
- Excellent customer support team is highly responsive
- Clean and modern user interface is easy to navigate
Cons
- Advanced reporting features can be complex to configure
- Pricing tiers can become expensive for high response volumes
- Limited customization options on the lower-priced plans