Custellence
Custellence is a visual customer journey mapping software that helps you create, share, and manage professional maps to improve customer experiences and drive cross-functional team collaboration.
HockeyStack
HockeyStack is an analytics and attribution platform that helps B2B companies track the entire customer journey from first touch to closed-won revenue to optimize marketing spend.
Quick Comparison
| Feature | Custellence | HockeyStack |
|---|---|---|
| Website | custellence.com | hockeystack.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $1399/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2015 | 2020 |
| Headquarters | Stockholm, Sweden | San Francisco, USA |
Overview
Custellence
Custellence is a dedicated journey mapping tool designed to help you visualize the entire customer experience in a professional, structured way. Instead of struggling with static slide decks or messy whiteboards, you can build dynamic maps that connect high-level stages with granular user actions, emotional curves, and internal processes. It allows you to move from simple sketches to detailed service blueprints without losing clarity.
You can easily invite your team to collaborate in real-time, ensuring everyone stays aligned on customer pain points and opportunities. The platform is built for CX professionals, service designers, and product managers who need to communicate complex journeys to stakeholders. By centralizing your maps in one workspace, you turn one-off workshops into living documents that drive actual change across your organization.
HockeyStack
HockeyStack gives you a unified view of your entire B2B go-to-market engine by connecting your website, CRM, and ad platforms. You can finally stop guessing which campaigns drive revenue and start seeing the exact path your customers take, from their first ad click to the final contract signature. It eliminates the data silos between your marketing and sales teams, providing a single source of truth for your growth metrics.
The platform is built specifically for B2B companies with complex, multi-touch sales cycles. You can build custom dashboards, run multi-touch attribution models, and identify which content pieces actually influence deals. By surfacing these insights, you can double down on what works, cut wasted ad spend, and align your entire organization around revenue goals rather than just vanity metrics like clicks or impressions.
Overview
Custellence Features
- Flexible Map Editor Build complex journey maps and service blueprints using a drag-and-drop interface that keeps your rows and columns perfectly aligned.
- Emotional Curves Visualize user satisfaction levels across the journey with built-in lane types that track highs and lows of the customer experience.
- Real-time Collaboration Invite your teammates to co-create maps simultaneously and use comments to discuss specific touchpoints or improvement ideas.
- Image and File Support Add visual context to your maps by uploading screenshots, photos, or documents directly into specific journey steps.
- Sub-map Linking Connect different maps together to create a hierarchy, allowing you to drill down from high-level overviews into detailed sub-processes.
- Professional Exporting Share your work with stakeholders by exporting high-resolution PDFs or images that maintain clarity even at large scales.
HockeyStack Features
- Multi-Touch Attribution. Assign revenue credit to every interaction across the funnel so you know exactly which channels deserve your budget.
- Unified Customer Journeys. View the complete history of every account by stitching together website visits, CRM activities, and ad impressions.
- Custom Dashboard Builder. Create personalized reports with a drag-and-drop interface to track the specific KPIs that matter to your stakeholders.
- Revenue Forecasting. Predict future pipeline and revenue based on historical conversion data and current marketing performance trends.
- Account-Based Analytics. Track engagement at the company level rather than just individual leads to better support your ABM strategies.
- No-Code Tracking. Capture every button click and form submission automatically without needing to write custom Javascript or tracking code.
Pricing Comparison
Custellence Pricing
- 1 active map
- Unlimited viewers
- Standard map elements
- Real-time collaboration
- Community support
- Everything in Free, plus:
- Unlimited maps
- Sub-maps and linking
- Private maps
- Advanced export options
- Priority support
HockeyStack Pricing
- Up to $10M tracked revenue
- Unlimited users
- Multi-touch attribution
- CRM & Ad integrations
- Customer journey mapping
- Standard support
- Everything in Accelerate, plus:
- Up to $25M tracked revenue
- Advanced revenue forecasting
- Custom properties & events
- Priority Slack support
- Dedicated success manager
Pros & Cons
Custellence
Pros
- Extremely intuitive interface specifically built for journey mapping
- Keeps complex maps organized and visually clean automatically
- Excellent for real-time remote collaboration during workshops
- Generous free tier for individual practitioners and students
Cons
- Limited integrations with external data sources like CRM
- Lacks advanced data visualization for quantitative metrics
- Mobile experience is limited compared to the desktop version
HockeyStack
Pros
- Fast implementation compared to traditional attribution tools
- Excellent customer support via dedicated Slack channels
- Intuitive interface makes complex data easy to visualize
- Automatic tracking captures data without manual tagging
Cons
- Higher starting price point for smaller startups
- Initial setup requires careful CRM data mapping
- Learning curve for building complex custom reports