DataTrue
DataTrue is a comprehensive data governance and tag management auditing platform that automates the validation of your digital marketing tags to ensure accurate data collection and privacy compliance.
Keepit
Keepit is a cloud-to-cloud backup and recovery software providing automated data protection for SaaS applications like Microsoft 365, Salesforce, and Google Workspace to ensure business continuity and ransomware resilience.
Quick Comparison
| Feature | DataTrue | Keepit |
|---|---|---|
| Website | datatrue.com | keepit.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $??/month |
| FREE Trial | ✓ 0 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2007 |
| Headquarters | Sydney, Australia | Copenhagen, Denmark |
Overview
DataTrue
DataTrue helps you maintain the integrity of your digital marketing data by automating the testing and validation of your tracking tags. Instead of manually checking if your analytics, conversion, and marketing pixels are firing correctly, you can set up automated workflows that simulate user journeys across your website. This ensures that your data remains accurate even after site updates or code changes.
You can also use the platform to monitor data privacy compliance, ensuring that tags only fire when users have provided the necessary consent. It is designed for enterprise marketing teams, data analysts, and agencies who rely on high-quality data to make informed business decisions. By catching tracking errors before they impact your reports, you save time on troubleshooting and gain confidence in your marketing attribution.
Keepit
Keepit provides a dedicated, vendor-independent cloud for backing up your most critical SaaS data. You can protect your entire Microsoft 365 environment, Salesforce records, and Google Workspace files from accidental deletion, ransomware, or service outages. By storing your backups on a separate infrastructure from your primary data, you ensure that your business remains operational even if your main provider experiences a major failure.
You can easily find and restore specific files or entire folders with a few clicks using the intuitive search interface. The platform automates daily backups and maintains long-term retention policies to help you meet strict compliance requirements like GDPR or HIPAA. It simplifies data management by providing a single dashboard where you can monitor the health of all your cloud backups across different platforms simultaneously.
Overview
DataTrue Features
- Automated Tag Auditing Scan your entire website automatically to identify broken tags, duplicate tracking, or unauthorized scripts that could compromise your data.
- User Journey Simulation Create automated tests that mimic real user actions like clicking buttons or completing checkouts to verify that conversion tags fire correctly.
- Privacy Compliance Monitoring Validate that your tracking scripts respect user consent settings and comply with global privacy regulations like GDPR and CCPA.
- Real-time Alerting Receive instant notifications via email or Slack the moment a critical tracking tag fails so you can fix issues immediately.
- Tag Management Integration Connect directly with your existing tag managers to validate changes in your staging environment before they go live to production.
- Regression Testing Run automated tests during your development cycle to ensure new site deployments don't break your existing analytics and marketing configurations.
Keepit Features
- Automated Daily Backups. Schedule automatic backups of your SaaS data multiple times a day to ensure your recovery points are always current.
- Granular Restore. Recover exactly what you need, from a single email or contact to an entire SharePoint site, in seconds.
- Independent Infrastructure. Store your backups on Keepit’s own private cloud to eliminate the risk of a single point of failure.
- Universal Search. Find lost files across all your backed-up platforms instantly with a powerful, metadata-based search tool.
- Blockchain-Verified Audit Logs. Ensure your data remains untampered with immutable audit logs that provide a clear record of all activities.
- Smart Retention Policies. Set custom retention periods for your data to stay compliant with industry regulations and internal company policies.
Pricing Comparison
DataTrue Pricing
Keepit Pricing
- Automated daily backups
- 1-year data retention
- Granular search and restore
- Public API access
- Standard support
- Single Sign-On (SSO)
- Everything in Essential, plus:
- Unlimited data retention
- Advanced audit logs
- Multi-tenant management
- Priority technical support
- Custom onboarding services
Pros & Cons
DataTrue
Pros
- Automates tedious manual tag validation processes
- Provides high confidence in marketing attribution data
- Identifies privacy leaks before they become liabilities
- Integrates smoothly with major tag management systems
Cons
- Requires technical knowledge to set up complex tests
- Custom pricing makes it inaccessible for very small budgets
- Interface has a learning curve for non-technical users
Keepit
Pros
- Fast and intuitive setup process for Microsoft 365
- Independent cloud storage provides true data redundancy
- Granular search makes finding specific files very easy
- Predictable pricing with no hidden storage fees
Cons
- Public pricing is not listed on the website
- Initial backup of large environments can take time
- User interface can feel basic for advanced users