DataTrue
DataTrue is a comprehensive data governance and tag management auditing platform that automates the validation of your digital marketing tags to ensure accurate data collection and privacy compliance.
MailStore
MailStore provides specialized email archiving software solutions for small to medium-sized businesses to manage data loss prevention, compliance requirements, and server storage optimization effectively.
Quick Comparison
| Feature | DataTrue | MailStore |
|---|---|---|
| Website | datatrue.com | mailstore.com |
| Pricing Model | Custom | One_time |
| Starting Price | Custom Pricing | $??/month |
| FREE Trial | ✓ 0 days free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2006 |
| Headquarters | Sydney, Australia | Viersen, Germany |
Overview
DataTrue
DataTrue helps you maintain the integrity of your digital marketing data by automating the testing and validation of your tracking tags. Instead of manually checking if your analytics, conversion, and marketing pixels are firing correctly, you can set up automated workflows that simulate user journeys across your website. This ensures that your data remains accurate even after site updates or code changes.
You can also use the platform to monitor data privacy compliance, ensuring that tags only fire when users have provided the necessary consent. It is designed for enterprise marketing teams, data analysts, and agencies who rely on high-quality data to make informed business decisions. By catching tracking errors before they impact your reports, you save time on troubleshooting and gain confidence in your marketing attribution.
MailStore
MailStore helps you take full control of your company's email data by creating 1:1 copies of all emails in a central archive. You can secure large volumes of data permanently while meeting complex legal retention requirements and GDPR obligations. By offloading emails from your active server to the archive, you significantly reduce the workload on your IT infrastructure and eliminate the need for unreliable PST files.
You can empower your team with lightning-fast full-text searches for emails and attachments, accessible directly through Outlook or a web browser. Whether you use Microsoft 365, Google Workspace, or an on-premise Exchange server, the software integrates into your existing environment. It is specifically designed for small and medium-sized businesses looking for a reliable way to prevent data loss and simplify backup processes.
Overview
DataTrue Features
- Automated Tag Auditing Scan your entire website automatically to identify broken tags, duplicate tracking, or unauthorized scripts that could compromise your data.
- User Journey Simulation Create automated tests that mimic real user actions like clicking buttons or completing checkouts to verify that conversion tags fire correctly.
- Privacy Compliance Monitoring Validate that your tracking scripts respect user consent settings and comply with global privacy regulations like GDPR and CCPA.
- Real-time Alerting Receive instant notifications via email or Slack the moment a critical tracking tag fails so you can fix issues immediately.
- Tag Management Integration Connect directly with your existing tag managers to validate changes in your staging environment before they go live to production.
- Regression Testing Run automated tests during your development cycle to ensure new site deployments don't break your existing analytics and marketing configurations.
MailStore Features
- Centralized Archiving. Copy all existing and future emails into a single, secure archive to prevent accidental or intentional data deletion.
- Fast Full-Text Search. Find any email or attachment in seconds using an intuitive search interface that works directly within your Outlook ribbon.
- Legal Compliance. Meet regulatory requirements like GDPR and HIPAA by maintaining tamper-proof email records with sophisticated auditing and retention policies.
- Storage Optimization. Reduce your mail server storage requirements by up to 70% using advanced de-duplication and compression technologies.
- Self-Service Access. Give your team the ability to restore their own deleted emails without ever needing to contact the IT helpdesk.
- Flexible Deployment. Choose between an on-premise installation for total data sovereignty or a managed service through a certified provider.
Pricing Comparison
DataTrue Pricing
MailStore Pricing
- Permanent software license
- Support for 5 user mailboxes
- 1 year of Update Cover
- Outlook and Web Access
- Mobile device support
- Full-text indexing
- Everything in 5-User tier, plus:
- Lower price per user seat
- Active Directory integration
- Multi-instance support
- Advanced retention policies
- Compliance auditing tools
Pros & Cons
DataTrue
Pros
- Automates tedious manual tag validation processes
- Provides high confidence in marketing attribution data
- Identifies privacy leaks before they become liabilities
- Integrates smoothly with major tag management systems
Cons
- Requires technical knowledge to set up complex tests
- Custom pricing makes it inaccessible for very small budgets
- Interface has a learning curve for non-technical users
MailStore
Pros
- Extremely fast search capabilities for large archives
- Simple installation process with minimal configuration
- Reliable performance even with massive data volumes
- Significantly reduces mail server backup times
- Excellent value for money compared to competitors
Cons
- Interface feels slightly dated and utilitarian
- Limited advanced reporting for administrative tasks
- Requires Windows environment for the server installation