Delighted
Delighted is an experience management software that helps you collect and analyze customer feedback using industry-standard surveys like NPS, CSAT, and CES to improve your overall customer experience.
Optimizely
Optimizely is a comprehensive digital experience platform providing teams with integrated tools for content management, commerce, and data-driven experimentation to create and optimize personalized customer journeys across all channels.
Quick Comparison
| Feature | Delighted | Optimizely |
|---|---|---|
| Website | delighted.com | optimizely.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 7 days free trial | ✓ 30 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2010 |
| Headquarters | Palo Alto, USA | New York, USA |
Overview
Delighted
Delighted helps you gather actionable customer feedback in minutes rather than weeks. You can reach your customers wherever they are—via email, web, SMS, or link—using proven survey methodologies like Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES). The platform focuses on high response rates by keeping surveys brief and visually appealing for your audience.
You can view feedback in real-time through a centralized dashboard that automatically categorizes comments using AI-based smart trends. This allows you to identify issues quickly and close the loop with unhappy customers before they churn. Whether you are a small startup or a global enterprise, the platform scales to help you build a more customer-centric culture across your entire organization.
Optimizely
Optimizely helps you manage the entire digital content lifecycle in one place. You can create content, run sophisticated A/B tests, and manage complex ecommerce storefronts without switching between disconnected tools. The platform focuses on removing guesswork by letting you test every high-stakes feature or marketing message before you commit to a full rollout.
You can coordinate your entire marketing team through integrated workflows that connect content production directly to your experimentation pipeline. Whether you are a mid-market company looking to scale or a global enterprise managing multiple brands, the platform provides the guardrails and data insights you need to grow your digital revenue and improve customer retention.
Overview
Delighted Features
- Multi-Channel Delivery Send surveys through email, SMS, web fragments, or QR codes to reach your customers on their preferred platforms.
- Standardized Survey Types Use pre-built templates for NPS, CSAT, CES, and 5-star surveys to ensure you gather scientifically valid data.
- Real-Time Dashboard Monitor incoming feedback instantly and filter results by product, location, or customer segment to find specific insights.
- AI Smart Trends Let artificial intelligence automatically tag and categorize open-ended comments so you can spot emerging themes without manual effort.
- Closing the Loop Set up alerts to notify your team about negative feedback so you can resolve customer issues immediately.
- Benchmarking Compare your scores against industry standards to see how your customer experience stacks up against the competition.
Optimizely Features
- Web Experimentation. Run powerful A/B and multi-variant tests on your website to discover which layouts and messages convert best.
- Content Management. Create and publish digital content easily with a flexible editor that supports headless or traditional delivery methods.
- Feature Flagging. Roll out new software features to specific user groups safely and toggle them off instantly if issues arise.
- Personalization Engine. Deliver unique experiences to different audience segments based on their real-time behavior and historical data.
- Configurable Commerce. Manage complex product catalogs and checkout flows for both B2B and B2C digital storefronts globally.
- Content Marketing Platform. Plan your marketing strategy and manage team workflows from initial ideation to final campaign analysis.
Pricing Comparison
Delighted Pricing
- 1,000 survey people/month
- 1 project
- 1 user
- All survey types included
- Standard reporting
- Delighted branding
- Everything in Free, plus:
- 10,000 survey people/month
- Up to 10 users
- External integrations
- Custom branding
- Multi-channel delivery
Optimizely Pricing
Pros & Cons
Delighted
Pros
- Extremely simple setup takes only minutes
- High response rates due to minimalist design
- Seamless integrations with Slack and Shopify
- Clean and intuitive user interface
Cons
- Significant price jump from free to paid
- Limited customization for survey design
- Reporting can feel basic for power users
Optimizely
Pros
- Industry-leading experimentation capabilities for high-traffic sites
- Seamless integration between content management and testing tools
- Robust statistical engine provides highly accurate test results
- Excellent documentation and active developer community support
Cons
- Premium pricing makes it inaccessible for small startups
- Significant learning curve for advanced technical configurations
- Implementation often requires dedicated developer resources