Cision
Cision is a comprehensive public relations and media intelligence software that helps you identify influencers, distribute press releases, and measure the impact of your communications campaigns across global channels.
EIN Presswire
EIN Presswire is a global press release distribution platform providing you with tools to publish news, reach journalists, and improve your online visibility through a vast network.
Quick Comparison
| Feature | Cision | EIN Presswire |
|---|---|---|
| Website | cision.com | einpresswire.com |
| Pricing Model | Custom | One_time |
| Starting Price | Custom Pricing | $99.95/month |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✘ No product demo |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1867 | 1995 |
| Headquarters | Chicago, USA | Washington, D.C., USA |
Overview
Cision
Cision provides you with a centralized platform to manage your entire earned media lifecycle. You can discover relevant journalists and influencers from a massive global database, then reach them directly with targeted pitches or broad wire distributions via PR Newswire. The platform simplifies the process of building media lists and managing relationships so you can secure more high-quality coverage for your brand.
Beyond distribution, you can monitor brand mentions across millions of online, social, print, and broadcast sources in real-time. The software translates these mentions into actionable data, allowing you to track your share of voice and prove the bottom-line impact of your PR efforts to stakeholders. It is designed primarily for mid-to-large communications teams and agencies who need to scale their outreach and reporting capabilities.
EIN Presswire
EIN Presswire provides you with a direct path to reach journalists, editors, and potential customers through its global news distribution network. You can upload your press releases, include multimedia like images and videos, and target specific industries or geographic regions to ensure your news reaches the right audience. The platform simplifies the complex world of PR by giving you a centralized dashboard to manage your media outreach and track where your stories are being picked up.
You can use the service to boost your SEO and online presence, as every release is indexed by major search engines and distributed to news sites, including Google News and Bing News. Whether you are a small business owner looking for local coverage or a corporate communications professional managing global announcements, the platform scales to meet your needs with flexible posting bundles and no hidden membership fees.
Overview
Cision Features
- Media Database Access a global database of over 1.1 million journalists and influencers to build highly targeted media lists for your campaigns.
- Press Release Distribution Send your news across the PR Newswire network to reach thousands of websites, newsrooms, and social media feeds instantly.
- Media Monitoring Track brand mentions across online news, social media, print publications, and broadcast channels to stay ahead of every story.
- Impact Analytics Connect your PR efforts to actual business results by tracking website conversions and audience reach from earned media coverage.
- Social Listening Monitor social conversations to understand sentiment and identify emerging trends before they impact your brand reputation.
- Automated Reporting Create professional, data-rich reports for your executives that visualize your share of voice and campaign performance automatically.
EIN Presswire Features
- Global Distribution. Send your news to major search engines, news sites, and social media platforms to maximize your brand's global reach.
- Targeted Media Lists. Reach specific journalists and influencers by selecting from hundreds of industry-specific and geographic distribution channels for better engagement.
- Multimedia Integration. Enhance your press releases by embedding images and YouTube videos to capture reader attention and increase social sharing.
- SEO Optimization. Improve your search rankings as your news is indexed by Google and Bing, driving more organic traffic to your website.
- World Media Directory. Access a comprehensive database of media outlets and journalists to build your own custom contact lists for direct outreach.
- Performance Tracking. Monitor your success with detailed distribution reports that show you exactly where your press release was published and viewed.
Pricing Comparison
Cision Pricing
EIN Presswire Pricing
- 1 Press Release
- Distribution to major search engines
- Distribution to news sites
- Social media distribution
- One industry target
- Detailed distribution report
- 5 Press Releases
- Everything in Basic, plus:
- Distribution to US TV/Radio stations
- Up to 3 industry targets
- Up to 3 geographic targets
- RSS feed inclusion
Pros & Cons
Cision
Pros
- Extensive and accurate global media contact database
- Industry-standard wire distribution through PR Newswire integration
- Comprehensive monitoring across print, web, and broadcast
- Robust reporting tools for measuring campaign ROI
Cons
- Significant learning curve for the advanced analytics
- Premium pricing makes it inaccessible for small startups
- Occasional delays in updating specific journalist contact info
EIN Presswire
Pros
- Affordable entry-level pricing for small businesses
- Fast turnaround time for editorial review
- Excellent visibility on Google News and Bing
- Simple and straightforward submission process
- No recurring monthly membership fees required
Cons
- Interface feels dated compared to modern SaaS
- Limited advanced analytics on basic tiers
- No free trial or free plan available