EyeLink
EyeLink provides high-speed eye-tracking hardware and software solutions designed for researchers to capture precise gaze data in clinical, academic, and professional environments.
Gazepoint
Gazepoint provides high-performance eye tracking hardware and software solutions designed to make biometric research accessible and affordable for academic, UX, and marketing professionals worldwide.
Quick Comparison
| Feature | EyeLink | Gazepoint |
|---|---|---|
| Website | eyelinkinfo.com | gazept.com |
| Pricing Model | Custom | One_time |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1992 | 2013 |
| Headquarters | Ottawa, Canada | Vancouver, Canada |
Overview
EyeLink
EyeLink offers a comprehensive suite of eye-tracking solutions that help you capture and analyze human gaze behavior with extreme precision. Whether you are conducting cognitive psychology experiments, clinical trials, or usability studies, you can rely on high-frequency sampling rates to catch even the smallest eye movements. The platform combines robust hardware with sophisticated software to ensure your data remains accurate across diverse participant groups and lighting conditions.
You can manage the entire research lifecycle within the EyeLink ecosystem, from initial experiment design to complex data visualization. The software allows you to create interactive stimuli, record synchronized behavioral data, and export cleaned datasets for statistical analysis. It is built specifically for researchers and clinicians who require millisecond-level accuracy and reliable technical support for high-stakes data collection.
Gazepoint
Gazepoint offers a complete ecosystem for eye-tracking research, combining precision hardware with intuitive analysis software. You can capture gaze data, heatmaps, and fixations to understand exactly how people interact with your websites, advertisements, or software interfaces. By integrating biometric sensors like heart rate and skin conductance, you get a holistic view of the user's emotional and cognitive state during testing.
The platform is designed to remove the high cost barriers typically associated with eye-tracking technology. Whether you are conducting academic studies in a lab or performing quick UX audits in a corporate setting, you can record high-fidelity data and export it for detailed statistical analysis. It simplifies the complex process of biometric data collection into a streamlined workflow you can master quickly.
Overview
EyeLink Features
- Experiment Builder Create complex visual experiments using a drag-and-drop interface to display images, videos, and calibrated gaze triggers.
- Data Viewer Visualize your recorded eye-tracking data through heatmaps, spatial maps, and temporal plots to identify significant behavioral patterns.
- High-Speed Sampling Capture gaze data at up to 2000Hz so you never miss micro-saccades or rapid shifts in visual attention.
- Real-Time Integration Link your eye-tracking data with EEG, fMRI, or MEG systems to gain a multi-dimensional view of brain activity.
- Webcam Eye Tracking Conduct remote research by using standard webcams to track participant gaze through specialized browser-based software modules.
- Automated Calibration Save time during sessions with quick calibration routines that adjust to different participants and eyeglass types automatically.
Gazepoint Features
- Heatmap Generation. Visualize aggregate gaze data to identify which areas of your design attract the most attention and which are ignored.
- Gaze Path Recording. Follow the exact sequence of a user's visual journey to understand their thought process and information seeking behavior.
- Area of Interest (AOI). Define specific regions on your screen to automatically calculate statistics like time-to-first-fixation and total dwell time.
- Biometric Integration. Sync eye-tracking data with GSR and heart rate sensors to measure emotional engagement and cognitive load simultaneously.
- Think-Aloud Recording. Capture audio and screen video alongside gaze data so you can hear your users' feedback while seeing their eyes.
- Data Export. Export your raw data in CSV format to perform advanced statistical modeling in tools like Excel, SPSS, or MATLAB.
Pricing Comparison
EyeLink Pricing
Gazepoint Pricing
- Basic eye-tracker calibration
- Real-time gaze cursor display
- Open standard API access
- Compatible with all Gazepoint hardware
- Basic system diagnostics
- Everything in Control, plus:
- Heatmaps and opacity maps
- Gaze path animations
- Area of Interest (AOI) statistics
- Screen and video capture
- CSV data exporting
Pros & Cons
EyeLink
Pros
- Unmatched data precision and high sampling rates
- Excellent technical support from experienced research staff
- Seamless integration with external biometric hardware
- Highly customizable experiment design and scripting
Cons
- Significant initial investment for hardware and licensing
- Steep learning curve for advanced programming features
- Software interface feels dated compared to modern apps
Gazepoint
Pros
- Significantly more affordable than traditional enterprise eye-tracking systems
- Simple setup process gets you running in minutes
- API allows for custom software and game integration
- Compact hardware design is highly portable for field testing
Cons
- Software interface feels dated compared to modern SaaS tools
- Analysis features require a paid one-time license upgrade
- Limited advanced filtering options for raw data cleaning