EyeLink
EyeLink provides high-speed eye-tracking hardware and software solutions designed for researchers to capture precise gaze data in clinical, academic, and professional environments.
GazeRecorder
GazeRecorder is a webcam-based eye tracking software that allows you to track and record user eye movements on websites and images without requiring any specialized hardware.
Quick Comparison
| Feature | EyeLink | GazeRecorder |
|---|---|---|
| Website | eyelinkinfo.com | gazerecorder.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1992 | 2016 |
| Headquarters | Ottawa, Canada | Rzeszow, Poland |
Overview
EyeLink
EyeLink offers a comprehensive suite of eye-tracking solutions that help you capture and analyze human gaze behavior with extreme precision. Whether you are conducting cognitive psychology experiments, clinical trials, or usability studies, you can rely on high-frequency sampling rates to catch even the smallest eye movements. The platform combines robust hardware with sophisticated software to ensure your data remains accurate across diverse participant groups and lighting conditions.
You can manage the entire research lifecycle within the EyeLink ecosystem, from initial experiment design to complex data visualization. The software allows you to create interactive stimuli, record synchronized behavioral data, and export cleaned datasets for statistical analysis. It is built specifically for researchers and clinicians who require millisecond-level accuracy and reliable technical support for high-stakes data collection.
GazeRecorder
GazeRecorder provides a way for you to understand how users interact with your digital content by turning any standard webcam into an eye-tracking device. You can record gaze data, mouse clicks, and scroll movements to see exactly where people look and what they ignore on your website or advertisements. This helps you identify usability issues and optimize your conversion rates based on real visual behavior rather than just clicks.
The platform is designed for UX researchers, marketers, and designers who need quick, remote testing capabilities. You can set up experiments in minutes, invite participants via a simple link, and view aggregated results through heatmaps and gaze plots. It eliminates the need for expensive laboratory equipment, making professional eye-tracking accessible for projects of any size.
Overview
EyeLink Features
- Experiment Builder Create complex visual experiments using a drag-and-drop interface to display images, videos, and calibrated gaze triggers.
- Data Viewer Visualize your recorded eye-tracking data through heatmaps, spatial maps, and temporal plots to identify significant behavioral patterns.
- High-Speed Sampling Capture gaze data at up to 2000Hz so you never miss micro-saccades or rapid shifts in visual attention.
- Real-Time Integration Link your eye-tracking data with EEG, fMRI, or MEG systems to gain a multi-dimensional view of brain activity.
- Webcam Eye Tracking Conduct remote research by using standard webcams to track participant gaze through specialized browser-based software modules.
- Automated Calibration Save time during sessions with quick calibration routines that adjust to different participants and eyeglass types automatically.
GazeRecorder Features
- Webcam Eye Tracking. Turn any standard webcam into a high-precision eye tracker to see exactly where your visitors are looking in real-time.
- Visual Heatmaps. Generate clear color-coded maps that highlight the most viewed areas of your website so you can prioritize important content.
- Gaze Plot Recording. Watch the exact sequence of a user's eye movements to understand the path they take through your interface.
- Remote Participant Testing. Send a simple URL to participants anywhere in the world to collect eye-tracking data from their own home environment.
- Area of Interest (AOI). Define specific regions on your page to get detailed statistics on how many people looked at your CTA or logo.
- Screen & Face Recording. Record the user's screen and facial expressions simultaneously to capture their emotional reactions alongside their visual attention.
Pricing Comparison
EyeLink Pricing
GazeRecorder Pricing
- Limited recording time
- Basic heatmap generation
- Webcam calibration tools
- Standard gaze tracking
- Community support
- Everything in Free, plus:
- Unlimited recording sessions
- Advanced AOI analysis
- Export data to CSV
- No GazeRecorder branding
- Priority email support
Pros & Cons
EyeLink
Pros
- Unmatched data precision and high sampling rates
- Excellent technical support from experienced research staff
- Seamless integration with external biometric hardware
- Highly customizable experiment design and scripting
Cons
- Significant initial investment for hardware and licensing
- Steep learning curve for advanced programming features
- Software interface feels dated compared to modern apps
GazeRecorder
Pros
- Requires no specialized hardware beyond a standard webcam
- Easy to set up remote tests via browser links
- Cost-effective alternative to expensive laboratory eye trackers
- Provides visual heatmaps that are easy to present to stakeholders
Cons
- Accuracy depends heavily on user lighting and webcam quality
- Requires participants to keep their head relatively still
- Web-based interface can feel dated compared to modern SaaS