CoolTool
CoolTool is an automated insights platform that combines eye tracking, emotion measurement, and EEG with traditional surveys to help you understand subconscious consumer behavior and optimize marketing performance.
EyeLink
EyeLink provides high-speed eye-tracking hardware and software solutions designed for researchers to capture precise gaze data in clinical, academic, and professional environments.
Quick Comparison
| Feature | CoolTool | EyeLink |
|---|---|---|
| Website | cooltool.com | eyelinkinfo.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 1992 |
| Headquarters | San Francisco, USA | Ottawa, Canada |
Overview
CoolTool
CoolTool is an innovative market research platform that helps you look beyond what consumers say to understand how they actually feel. By integrating neuromarketing tools like eye tracking, facial coding, and brain activity measurement directly into your browser, you can capture subconscious reactions to your advertisements, packaging, and website designs in real-time.
You can build sophisticated surveys and combine them with biometric data to get a complete picture of the customer journey. This approach eliminates the bias of self-reporting, allowing you to see exactly where people look and how their emotions shift during an experience. Whether you are testing a new brand concept or optimizing a digital interface, the platform provides the automated heatmaps and emotional charts you need to make data-driven decisions.
EyeLink
EyeLink offers a comprehensive suite of eye-tracking solutions that help you capture and analyze human gaze behavior with extreme precision. Whether you are conducting cognitive psychology experiments, clinical trials, or usability studies, you can rely on high-frequency sampling rates to catch even the smallest eye movements. The platform combines robust hardware with sophisticated software to ensure your data remains accurate across diverse participant groups and lighting conditions.
You can manage the entire research lifecycle within the EyeLink ecosystem, from initial experiment design to complex data visualization. The software allows you to create interactive stimuli, record synchronized behavioral data, and export cleaned datasets for statistical analysis. It is built specifically for researchers and clinicians who require millisecond-level accuracy and reliable technical support for high-stakes data collection.
Overview
CoolTool Features
- Webcam Eye Tracking See exactly where your customers look on your website or advertisement using their standard computer webcam.
- Facial Coding Measure six basic emotions in real-time to understand the subconscious peaks and valleys of a user's experience.
- Implicit Testing Uncover hidden brand associations and attitudes by measuring the reaction time of your survey participants.
- Visual Survey Builder Create professional surveys with a drag-and-drop editor that supports complex logic and multimedia embedding.
- Automated Heatmaps Generate visual reports instantly that highlight the most engaging areas of your creative assets and designs.
- EEG Integration Connect professional brain-sensing hardware to your research projects for the highest level of cognitive engagement data.
EyeLink Features
- Experiment Builder. Create complex visual experiments using a drag-and-drop interface to display images, videos, and calibrated gaze triggers.
- Data Viewer. Visualize your recorded eye-tracking data through heatmaps, spatial maps, and temporal plots to identify significant behavioral patterns.
- High-Speed Sampling. Capture gaze data at up to 2000Hz so you never miss micro-saccades or rapid shifts in visual attention.
- Real-Time Integration. Link your eye-tracking data with EEG, fMRI, or MEG systems to gain a multi-dimensional view of brain activity.
- Webcam Eye Tracking. Conduct remote research by using standard webcams to track participant gaze through specialized browser-based software modules.
- Automated Calibration. Save time during sessions with quick calibration routines that adjust to different participants and eyeglass types automatically.
Pricing Comparison
CoolTool Pricing
- Basic survey builder
- Unlimited number of surveys
- Up to 100 responses per month
- Standard question types
- Basic data export
- Everything in Free, plus:
- Webcam eye tracking access
- Emotion measurement tools
- Implicit association tests
- Advanced logic and branching
- Priority email support
EyeLink Pricing
Pros & Cons
CoolTool
Pros
- Combines biometric data and surveys in one platform
- No specialized hardware required for basic eye tracking
- Fast turnaround for automated visual reports and heatmaps
- Intuitive interface for building complex research projects
Cons
- Webcam tracking accuracy depends on user lighting
- Steep learning curve for interpreting neuromarketing data
- Higher pricing tiers may be costly for freelancers
EyeLink
Pros
- Unmatched data precision and high sampling rates
- Excellent technical support from experienced research staff
- Seamless integration with external biometric hardware
- Highly customizable experiment design and scripting
Cons
- Significant initial investment for hardware and licensing
- Steep learning curve for advanced programming features
- Software interface feels dated compared to modern apps