EyeLink
EyeLink provides high-speed eye-tracking hardware and software solutions designed for researchers to capture precise gaze data in clinical, academic, and professional environments.
Tobii
Tobii provides eye tracking and attention computing technology that allows you to interact with devices using your eyes and gain deep insights into human behavior and attention patterns.
Quick Comparison
| Feature | EyeLink | Tobii |
|---|---|---|
| Website | eyelinkinfo.com | tobii.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 1992 | 2001 |
| Headquarters | Ottawa, Canada | Stockholm, Sweden |
Overview
EyeLink
EyeLink offers a comprehensive suite of eye-tracking solutions that help you capture and analyze human gaze behavior with extreme precision. Whether you are conducting cognitive psychology experiments, clinical trials, or usability studies, you can rely on high-frequency sampling rates to catch even the smallest eye movements. The platform combines robust hardware with sophisticated software to ensure your data remains accurate across diverse participant groups and lighting conditions.
You can manage the entire research lifecycle within the EyeLink ecosystem, from initial experiment design to complex data visualization. The software allows you to create interactive stimuli, record synchronized behavioral data, and export cleaned datasets for statistical analysis. It is built specifically for researchers and clinicians who require millisecond-level accuracy and reliable technical support for high-stakes data collection.
Tobii
Tobii offers a suite of eye tracking solutions that transform how you interact with technology and understand human behavior. By capturing exactly where you look, the software enables hands-free device control, enhances gaming immersion, and provides researchers with precise data on visual attention. You can use these tools to evaluate user interfaces, conduct psychological studies, or create more accessible digital experiences for individuals with motor impairments.
The platform serves a wide range of professionals, from academic researchers and UX designers to game developers and healthcare providers. Whether you are optimizing a retail shelf layout through attention heatmaps or integrating eye-tracking into a VR headset, the software provides the calibration tools and analytical engines needed to turn eye movements into actionable digital commands or research insights.
Overview
EyeLink Features
- Experiment Builder Create complex visual experiments using a drag-and-drop interface to display images, videos, and calibrated gaze triggers.
- Data Viewer Visualize your recorded eye-tracking data through heatmaps, spatial maps, and temporal plots to identify significant behavioral patterns.
- High-Speed Sampling Capture gaze data at up to 2000Hz so you never miss micro-saccades or rapid shifts in visual attention.
- Real-Time Integration Link your eye-tracking data with EEG, fMRI, or MEG systems to gain a multi-dimensional view of brain activity.
- Webcam Eye Tracking Conduct remote research by using standard webcams to track participant gaze through specialized browser-based software modules.
- Automated Calibration Save time during sessions with quick calibration routines that adjust to different participants and eyeglass types automatically.
Tobii Features
- Real-time Eye Tracking. Track your eye movements instantly to control cursors or trigger software actions without using your hands.
- Attention Heatmaps. Visualize where users focus most on your website or product packaging to optimize your design layouts.
- Gaze Replay. Watch video recordings of a user's exact gaze path to understand their decision-making process during tasks.
- Biometric Integration. Sync your eye-tracking data with EEG or heart rate monitors for a complete view of human physiological responses.
- Automated Calibration. Get started quickly with simple calibration routines that adapt to your unique eye characteristics and lighting.
- VR/AR Compatibility. Enhance your virtual reality experiences with foveated rendering and social eye contact in digital avatars.
Pricing Comparison
EyeLink Pricing
Tobii Pricing
Pros & Cons
EyeLink
Pros
- Unmatched data precision and high sampling rates
- Excellent technical support from experienced research staff
- Seamless integration with external biometric hardware
- Highly customizable experiment design and scripting
Cons
- Significant initial investment for hardware and licensing
- Steep learning curve for advanced programming features
- Software interface feels dated compared to modern apps
Tobii
Pros
- High accuracy across diverse lighting conditions
- Extensive documentation for software developers
- Seamless integration with major VR headsets
- Powerful visualization tools for research data
Cons
- High initial cost for professional hardware
- Steep learning curve for advanced analytics
- Limited public pricing for software licenses