Fathom Analytics
Fathom Analytics is a privacy-first website analytics platform that provides simple, actionable insights without tracking personal data or using cookies to ensure your business remains GDPR compliant.
FullStory
FullStory is a behavioral data platform that helps you find and fix friction points in your digital experience by capturing every user interaction on your website or mobile app.
Quick Comparison
| Feature | Fathom Analytics | FullStory |
|---|---|---|
| Website | fathomanalytics.com | fullstory.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $15/month | Free |
| FREE Trial | ✓ 7 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2018 | 2014 |
| Headquarters | Victoria, Canada | Atlanta, USA |
Overview
Fathom Analytics
Fathom Analytics offers a streamlined alternative to complex tracking tools by focusing on essential metrics without invading visitor privacy. You can monitor your website traffic, top content, and referral sources through a single-page dashboard that loads instantly. Because it doesn't use cookies, you can stop worrying about annoying cookie banners and complex privacy regulations like GDPR, ePrivacy, and CCPA.
You can easily track custom goals like newsletter signups or product purchases to measure your site's performance. The platform is built for speed and reliability, ensuring your site remains fast while providing the data you need to grow. Whether you manage one blog or hundreds of client sites, you can handle everything from a single account with simple, predictable pricing based on your total monthly pageviews.
FullStory
FullStory helps you understand exactly how users interact with your digital products so you can eliminate friction and boost conversions. Instead of guessing why users drop off, you can watch high-fidelity session replays and analyze heatmaps to see their real-world experience. It automatically captures every click, swipe, and scroll without requiring manual event tagging, giving you a complete picture of the customer journey from start to finish.
You can use the platform to identify technical bugs, surface UX flaws, and quantify the financial impact of specific site issues. It serves product managers, engineers, and digital marketers at mid-market and enterprise companies who need to make data-driven decisions. By connecting qualitative insights with quantitative data, you can prioritize your roadmap based on what actually matters to your customers.
Overview
Fathom Analytics Features
- Cookie-Free Tracking Monitor your website traffic without using cookies so you can remove intrusive consent banners and respect visitor privacy.
- Single-Page Dashboard View all your essential metrics including top pages, referrers, and device types on one fast-loading, intuitive screen.
- Event Tracking Create custom goals to track specific actions like button clicks, form submissions, or completed sales across your site.
- Email Reports Receive automated summaries of your website performance directly in your inbox on a weekly or monthly basis.
- Unlimited Sites Manage as many websites as you want under a single account without paying extra for each individual domain.
- Uptime Monitoring Get notified immediately if your website goes down so you can fix issues before they impact your visitors.
FullStory Features
- Session Replay. Watch high-fidelity reconstructions of real user sessions to see exactly where people get stuck or frustrated on your site.
- Heatmaps and Clickmaps. Visualize aggregate user behavior to identify which elements grab attention and which parts of your page are being ignored.
- Frustration Signals. Automatically detect 'rage clicks' and 'dead clicks' so you can quickly find and fix the most painful parts of your UI.
- Funnel Analysis. Build conversion funnels in seconds to see where users drop off and instantly watch replays of those specific moments.
- Privacy by Design. Protect your users' sensitive data with robust, private-by-default masking tools that ensure personal information never leaves their browser.
- Mobile App Monitoring. Capture native mobile interactions on iOS and Android to ensure your app experience is as smooth as your desktop site.
Pricing Comparison
Fathom Analytics Pricing
- Up to 100,000 monthly pageviews
- Unlimited websites
- Unlimited custom domains
- Unlimited email reports
- Uptime monitoring included
- Privacy law compliance
- Everything in 100k plan, plus:
- Up to 200,000 monthly pageviews
- Same core features included
- High-performance infrastructure
- Priority support access
- Global CDN delivery
FullStory Pricing
- 1,000 sessions per month
- 1 month of data retention
- Session Replay
- Heatmaps
- Basic frustration signals
- Everything in Free, plus:
- Custom session volume
- Extended data retention
- Advanced funnel analytics
- Segment filtering
- Full suite of integrations
Pros & Cons
Fathom Analytics
Pros
- Extremely fast dashboard saves you time daily
- Eliminates the need for annoying cookie banners
- Full compliance with global privacy laws like GDPR
- Setup takes less than five minutes to complete
Cons
- No free forever plan available for users
- Lacks advanced behavioral mapping like heatmaps
- Limited data compared to enterprise analytics suites
FullStory
Pros
- Incredible detail in session replays compared to competitors
- Automatic data capture requires no manual event tagging
- Powerful search filters make finding specific sessions easy
- Excellent privacy controls for masking sensitive user data
Cons
- Pricing can be high for high-traffic websites
- Steep learning curve for advanced analytical features
- Data retention limits can be restrictive on lower plans