FormAssembly
FormAssembly is an enterprise-grade data collection platform that helps you build complex web forms, automate workflows, and securely integrate data with Salesforce and other essential business systems.
Heyflow
Heyflow is a no-code platform that allows you to build, launch, and optimize interactive lead generation forms, interactive funnels, and automated workflows to scale your conversion rates.
Quick Comparison
| Feature | FormAssembly | Heyflow |
|---|---|---|
| Website | formassembly.com | heyflow.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | $110/month | $45/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2020 |
| Headquarters | Bloomington, USA | Hamburg, Germany |
Overview
FormAssembly
FormAssembly helps you bridge the gap between data collection and actionable insights. You can create sophisticated, branded web forms using a drag-and-drop builder that handles everything from simple contact requests to complex multi-page applications. The platform is specifically designed to solve the headache of manual data entry by automatically routing form submissions directly into your existing databases and CRM systems.
You can maintain strict security standards while streamlining how your organization gathers information. Whether you are collecting patient intake forms in healthcare or managing student applications in higher education, the platform ensures your data remains compliant with regulations like HIPAA and GDPR. It eliminates the need for coding, allowing your team to launch secure, integrated forms in minutes rather than days.
Heyflow
Heyflow is a no-code platform designed to help you build interactive click-through funnels that convert visitors into leads. Instead of using static, boring forms, you can create engaging experiences with drag-and-drop elements like multiple-choice buttons, date pickers, and file uploads. It is built specifically for performance marketers and agencies who need to qualify leads quickly while maintaining a high-quality user experience.
You can integrate your funnels directly with your existing tech stack, including CRMs and analytics tools, to automate your entire lead management process. The platform provides deep insights into where users drop off, allowing you to run A/B tests and optimize your flows in real-time. Whether you are a small agency or a growing marketing team, it helps you scale your lead generation without needing a developer.
Overview
FormAssembly Features
- Drag-and-Drop Builder Create professional, mobile-responsive forms in minutes using an intuitive visual interface without writing a single line of code.
- Advanced Salesforce Integration Map your form fields to any standard or custom Salesforce object to update records in real-time automatically.
- Workflow Mapper Visualize and automate complex data processes by connecting multiple forms and systems into a single, seamless workflow.
- Compliance & Security Collect sensitive information confidently with built-in features that meet HIPAA, GLBA, and GDPR data privacy requirements.
- Conditional Logic Show or hide specific questions based on previous answers to create a personalized and relevant experience for your users.
- Electronic Signatures Gather legally binding signatures directly within your forms to finalize contracts and agreements without switching between different apps.
Heyflow Features
- Drag-and-Drop Builder. Build sophisticated, multi-step funnels in minutes using a visual interface that requires zero coding knowledge.
- Conditional Logic. Show different questions based on previous answers so you can provide a personalized experience for every visitor.
- A/B Testing. Test different versions of your flows simultaneously to see which headlines or layouts generate the most conversions.
- Real-time Analytics. Track every click and drop-off point with built-in heatmaps and conversion funnels to identify optimization opportunities.
- Native Integrations. Send your lead data instantly to tools like HubSpot, Salesforce, or Pipedrive with one-click native connections.
- Custom Branding. Match your brand identity perfectly by customizing fonts, colors, and styles to ensure a consistent user experience.
Pricing Comparison
FormAssembly Pricing
- Unlimited forms and responses
- Conditional logic
- File uploads
- Payment integration
- Standard integrations
- Email support
- Everything in Professional, plus:
- Salesforce Prefill
- Salesforce Marketing Cloud integration
- Workflow Mapper access
- E-signature capabilities
- Priority email support
Heyflow Pricing
- Up to 100 responses/month
- Unlimited flows
- All basic blocks
- Standard integrations
- Email support
- Everything in Starter, plus:
- Up to 1,000 responses/month
- Remove Heyflow branding
- Advanced conditional logic
- Webhooks and API access
- Priority support
Pros & Cons
FormAssembly
Pros
- Deepest Salesforce integration available on the market
- Highly secure for handling sensitive regulated data
- Flexible enough to handle very complex logic
- Reliable automation reduces manual data entry errors
Cons
- Higher starting price point than basic builders
- Interface can feel dated compared to competitors
- Steep learning curve for advanced mapping features
Heyflow
Pros
- Extremely intuitive drag-and-drop interface for fast building
- Significantly higher conversion rates than traditional forms
- Excellent customer support team with fast response times
- Clean and modern design options for professional funnels
Cons
- Pricing can feel steep for very low-volume users
- Learning curve for complex conditional logic setups
- Limited native reporting compared to dedicated analytics suites