FormAssembly
FormAssembly is an enterprise-grade data collection platform that helps you build complex web forms, automate workflows, and securely integrate data with Salesforce and other essential business systems.
Typeform
Typeform is a versatile online form builder that uses a conversational, one-question-at-a-time interface to increase engagement and completion rates for surveys, lead generation, and feedback collection.
Quick Comparison
| Feature | FormAssembly | Typeform |
|---|---|---|
| Website | formassembly.com | typeform.com |
| Pricing Model | Subscription | Freemium |
| Starting Price | $110/month | Free |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2012 |
| Headquarters | Bloomington, USA | Barcelona, Spain |
Overview
FormAssembly
FormAssembly helps you bridge the gap between data collection and actionable insights. You can create sophisticated, branded web forms using a drag-and-drop builder that handles everything from simple contact requests to complex multi-page applications. The platform is specifically designed to solve the headache of manual data entry by automatically routing form submissions directly into your existing databases and CRM systems.
You can maintain strict security standards while streamlining how your organization gathers information. Whether you are collecting patient intake forms in healthcare or managing student applications in higher education, the platform ensures your data remains compliant with regulations like HIPAA and GDPR. It eliminates the need for coding, allowing your team to launch secure, integrated forms in minutes rather than days.
Typeform
Typeform changes how you collect data by replacing long, static forms with a conversational experience. Instead of overwhelming your audience with a wall of questions, you present them one at a time, which feels more like a natural chat. This approach helps you capture more responses and better data for everything from customer feedback and event registrations to complex quizzes and lead generation funnels.
You can build beautiful, branded forms without writing a single line of code. The platform allows you to use logic jumps to show only relevant questions based on previous answers, making the experience personal for every respondent. Whether you are a solo creator or part of a large marketing team, you can easily integrate your data with your favorite CRM and productivity tools to automate your entire workflow.
Overview
FormAssembly Features
- Drag-and-Drop Builder Create professional, mobile-responsive forms in minutes using an intuitive visual interface without writing a single line of code.
- Advanced Salesforce Integration Map your form fields to any standard or custom Salesforce object to update records in real-time automatically.
- Workflow Mapper Visualize and automate complex data processes by connecting multiple forms and systems into a single, seamless workflow.
- Compliance & Security Collect sensitive information confidently with built-in features that meet HIPAA, GLBA, and GDPR data privacy requirements.
- Conditional Logic Show or hide specific questions based on previous answers to create a personalized and relevant experience for your users.
- Electronic Signatures Gather legally binding signatures directly within your forms to finalize contracts and agreements without switching between different apps.
Typeform Features
- One-Question-at-a-Time. Keep your respondents focused and reduce fatigue by showing only one question at a time in a sleek, conversational interface.
- Logic Jump. Create personalized paths for your users by showing or hiding questions based on the specific answers they provide.
- Hidden Fields. Greet your respondents by name and track source data by pulling information from your URL directly into your form.
- Visual Customization. Match your brand perfectly by choosing custom colors, fonts, and high-quality background images or videos for every form.
- Calculations. Build complex quizzes or order forms by assigning point values or prices to specific answers and calculating totals instantly.
- Video Conversations. Add a face to your brand by embedding video interactions directly into your forms to build deeper trust with your audience.
Pricing Comparison
FormAssembly Pricing
- Unlimited forms and responses
- Conditional logic
- File uploads
- Payment integration
- Standard integrations
- Email support
- Everything in Professional, plus:
- Salesforce Prefill
- Salesforce Marketing Cloud integration
- Workflow Mapper access
- E-signature capabilities
- Priority email support
Typeform Pricing
- Unlimited typeforms
- 10 responses per month
- Up to 10 questions per form
- Logic Jump basics
- Numerous templates
- Everything in Free, plus:
- 100 responses per month
- Unlimited questions
- Remove Typeform branding
- Receive file uploads
- Connect to 500+ integrations
Pros & Cons
FormAssembly
Pros
- Deepest Salesforce integration available on the market
- Highly secure for handling sensitive regulated data
- Flexible enough to handle very complex logic
- Reliable automation reduces manual data entry errors
Cons
- Higher starting price point than basic builders
- Interface can feel dated compared to competitors
- Steep learning curve for advanced mapping features
Typeform
Pros
- High completion rates due to engaging conversational design
- Extremely intuitive drag-and-drop builder interface
- Beautiful aesthetic that makes your brand look professional
- Powerful logic features for creating personalized user journeys
Cons
- Monthly response limits can be restrictive on lower tiers
- Higher price point compared to traditional form builders
- Limited layout flexibility for complex data entry tasks