FullStory
FullStory is a behavioral data platform that helps you find and fix friction points in your digital experience by capturing every user interaction on your website or mobile app.
Heap
Heap is a digital insights platform that automatically captures every user interaction on your website or app to help you understand customer behavior and improve conversion rates.
Quick Comparison
| Feature | FullStory | Heap |
|---|---|---|
| Website | fullstory.com | heap.io |
| Pricing Model | Freemium | Freemium |
| Starting Price | Free | Free |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2013 |
| Headquarters | Atlanta, USA | San Francisco, USA |
Overview
FullStory
FullStory helps you understand exactly how users interact with your digital products so you can eliminate friction and boost conversions. Instead of guessing why users drop off, you can watch high-fidelity session replays and analyze heatmaps to see their real-world experience. It automatically captures every click, swipe, and scroll without requiring manual event tagging, giving you a complete picture of the customer journey from start to finish.
You can use the platform to identify technical bugs, surface UX flaws, and quantify the financial impact of specific site issues. It serves product managers, engineers, and digital marketers at mid-market and enterprise companies who need to make data-driven decisions. By connecting qualitative insights with quantitative data, you can prioritize your roadmap based on what actually matters to your customers.
Heap
Heap gives you a complete picture of how people use your digital products by automatically capturing every click, swipe, and pageview. Unlike traditional tools that require manual tracking code for every event, you can install a single snippet and start seeing data immediately. This means you never miss a critical insight because you forgot to track a specific button or form field.
You can use these insights to identify where users get stuck in your sign-up flow or which features drive long-term retention. The platform combines quantitative data with session replays, allowing you to see the 'why' behind the numbers. It is designed for product, marketing, and data teams at companies of all sizes who need to make fast, data-driven decisions to grow their business.
Overview
FullStory Features
- Session Replay Watch high-fidelity reconstructions of real user sessions to see exactly where people get stuck or frustrated on your site.
- Heatmaps and Clickmaps Visualize aggregate user behavior to identify which elements grab attention and which parts of your page are being ignored.
- Frustration Signals Automatically detect 'rage clicks' and 'dead clicks' so you can quickly find and fix the most painful parts of your UI.
- Funnel Analysis Build conversion funnels in seconds to see where users drop off and instantly watch replays of those specific moments.
- Privacy by Design Protect your users' sensitive data with robust, private-by-default masking tools that ensure personal information never leaves their browser.
- Mobile App Monitoring Capture native mobile interactions on iOS and Android to ensure your app experience is as smooth as your desktop site.
Heap Features
- Autocapture. Capture every web and mobile interaction automatically without writing manual tracking code or waiting for release cycles.
- Session Replay. Watch exactly how users navigate your site to see where they struggle and why they drop off.
- Heatmaps. Visualize user engagement across your pages to identify which elements grab attention and which are ignored.
- Funnel Analysis. Track your conversion steps in real-time to pinpoint exactly where you are losing potential customers.
- Journeys. Map out the diverse paths users take through your product to discover unexpected behaviors and opportunities.
- Data Enrichment. Bring in external data from your CRM or warehouse to see how different customer segments behave.
Pricing Comparison
FullStory Pricing
- 1,000 sessions per month
- 1 month of data retention
- Session Replay
- Heatmaps
- Basic frustration signals
- Everything in Free, plus:
- Custom session volume
- Extended data retention
- Advanced funnel analytics
- Segment filtering
- Full suite of integrations
Heap Pricing
- Up to 10k monthly sessions
- Unlimited licenses
- Core analytics charts
- 6 months of data retention
- Session replay (limited)
- Everything in Free, plus:
- Increased session limits
- 12 months of data retention
- Unlimited session replay
- Email and chat support
- Advanced CSV exports
Pros & Cons
FullStory
Pros
- Incredible detail in session replays compared to competitors
- Automatic data capture requires no manual event tagging
- Powerful search filters make finding specific sessions easy
- Excellent privacy controls for masking sensitive user data
Cons
- Pricing can be high for high-traffic websites
- Steep learning curve for advanced analytical features
- Data retention limits can be restrictive on lower plans
Heap
Pros
- Retroactive data analysis allows you to query past events
- Eliminates the need for constant developer support for tracking
- Combines quantitative charts with qualitative session recordings
- Easy setup with a single snippet installation
Cons
- Initial learning curve for the data definition UI
- Pricing can scale quickly with high traffic volumes
- Large data sets can occasionally lead to slower reports