GatherUp
GatherUp is a customer experience and online review management platform that helps you automate feedback collection, monitor online reviews, and showcase customer testimonials to build brand trust.
Metadata.io
Metadata.io is an operating system for B2B marketers that automates technical tasks like audience building and lead enrichment to help you scale your performance marketing and drive revenue.
Quick Comparison
| Feature | GatherUp | Metadata.io |
|---|---|---|
| Website | gatherup.com | metadata.io |
| Pricing Model | Subscription | Subscription |
| Starting Price | $99/month | $3500/month |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2013 | 2015 |
| Headquarters | St. Cloud, USA | Palo Alto, USA |
Overview
GatherUp
GatherUp helps you take control of your brand's online reputation by automating the way you collect and manage customer feedback. Instead of chasing down reviews manually, you can set up automated requests via email or text to reach customers right after their experience. This allows you to catch unhappy customers privately before they post online while encouraging your fans to share their positive stories on sites like Google and Facebook.
You can monitor reviews from over 30 different platforms in a single dashboard, saving you from constant manual checking. The platform also lets you display your best reviews directly on your website with automated widgets, turning your happy customers into a powerful sales tool. It is designed for businesses of all sizes, from local shops to large agencies managing hundreds of client locations.
Metadata.io
Metadata.io acts as an operating system for your B2B marketing, designed to eliminate the manual grunt work associated with running paid campaigns. Instead of spending hours manually building audiences or mapping leads to accounts, you can use its automation engine to handle technical execution across LinkedIn, Facebook, and Google. It connects your CRM and marketing automation tools to ensure your data remains clean and actionable.
You can launch hundreds of campaign experiments simultaneously to identify which creative and audience combinations actually drive pipeline. The platform is built specifically for mid-market and enterprise B2B demand generation teams who need to scale their advertising spend without increasing their headcount. By automating the repetitive parts of campaign management, you can focus your energy on high-level strategy and creative development.
Overview
GatherUp Features
- Automated Review Requests Send personalized feedback requests via email or SMS automatically to ensure you never miss an opportunity to hear from a customer.
- Review Monitoring Track your ratings across 30+ review sites in one central dashboard so you can respond to feedback the moment it appears.
- Review Widget Display your best customer testimonials on your website automatically to build immediate trust with new visitors and improve SEO.
- First-Party Feedback Gather direct ratings and net promoter scores to understand customer sentiment privately before they head to public review sites.
- Social Sharing Turn your best reviews into branded social media posts with just a few clicks to highlight your success on Instagram and Facebook.
- Customer Insights Use text and sentiment analysis to identify common themes in your reviews and discover exactly what your customers love or dislike.
Metadata.io Features
- Automated Audience Building. Build precise target audiences by combining your CRM data with third-party intent signals to reach the right buyers automatically.
- Multivariate Experimentation. Launch hundreds of ad variations across different channels simultaneously to see exactly which combinations generate the most revenue.
- Lead Enrichment. Automatically enrich your leads with verified business data so your sales team always has the context they need to close.
- Revenue Attribution. Track your ad spend directly to closed-won opportunities in your CRM to prove the exact ROI of every campaign.
- Automatic Lead Mapping. Match incoming leads to existing accounts in your database instantly to prevent duplicate records and maintain data hygiene.
- Budget Optimization. Shift your budget automatically toward the highest-performing campaigns and audiences based on real-time conversion data and pipeline impact.
Pricing Comparison
GatherUp Pricing
- 1 Location included
- Email and SMS requests
- Monitor 30+ review sites
- Website review widgets
- Social sharing tools
- Customer sentiment analysis
- Everything in Business, plus:
- Advanced reporting features
- White-label reporting options
- API access for integrations
- Priority support access
- Multi-user management
Metadata.io Pricing
- For up to $500k annual ad spend
- Unlimited platform users
- Facebook and LinkedIn integration
- Automated audience building
- Lead enrichment and mapping
- Standard support
- Everything in Growth, plus:
- For up to $1M annual ad spend
- Google Search Ads integration
- Advanced multivariate testing
- Custom dashboard reporting
- Priority customer success manager
Pros & Cons
GatherUp
Pros
- Automated workflows significantly increase review volume
- Centralized dashboard simplifies multi-site review monitoring
- Review widgets are easy to install and customize
- Excellent customer support and onboarding experience
Cons
- Entry-level pricing is high for very small businesses
- SMS credits may require additional costs
- Learning curve for advanced reporting filters
Metadata.io
Pros
- Saves hours of manual work on campaign execution
- Simplifies complex multivariate testing across multiple channels
- Excellent lead enrichment accuracy for B2B targets
- Strong integration with Salesforce and HubSpot CRMs
Cons
- High entry price point for smaller startups
- Initial setup requires significant time and data
- Learning curve for mastering the experimentation engine