Backbase
Backbase provides an Engagement Banking Platform that helps financial institutions unify their customer journeys across all digital touchpoints and modernize their legacy banking systems with a customer-centric approach.
Glance
Glance provides guided navigation and visual engagement solutions including cobrowse, screen sharing, and mobile app viewing to help enterprises deliver high-touch human support within digital customer journeys.
Quick Comparison
| Feature | Backbase | Glance |
|---|---|---|
| Website | backbase.com | glance.cx |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 1996 |
| Headquarters | Amsterdam, Netherlands | Wakefield, USA |
Overview
Backbase
Backbase helps you transform your financial institution into a digital-first bank by unifying all your customer journeys onto a single platform. Instead of struggling with fragmented legacy systems, you can manage retail, business, and wealth management services through one cohesive interface. This approach allows you to move away from product-siloed operations and focus entirely on the customer experience across web and mobile channels.
You can orchestrate every touchpoint in the customer lifecycle, from initial onboarding and daily banking to complex loan applications. The platform acts as an engagement layer that sits on top of your existing core banking systems, giving you the flexibility to innovate quickly without the risk of a complete core replacement. It is designed specifically for mid-to-large sized banks and credit unions looking to compete with digital-native challengers.
Glance
Glance helps you bridge the gap between digital self-service and human connection by letting your agents see exactly what your customers see. You can join your customers inside your website or mobile app instantly to provide guided navigation, resolve complex issues, and complete transactions without the friction of traditional screen sharing. It is designed specifically for enterprise-level security and privacy, ensuring sensitive data remains masked during every session.
You can use the platform to reduce average handle times and increase first-call resolution across sales, support, and services teams. It integrates directly into your existing CRM or contact center stack, allowing your team to launch visual sessions with a single click. Whether you are helping a client fill out a complex form or closing a high-value sale, you provide a personal touch that builds long-term loyalty.
Overview
Backbase Features
- Unified Engagement Layer Connect all your banking services into one single platform to provide a consistent experience across web and mobile apps.
- Digital Onboarding Create frictionless account opening processes that allow your customers to sign up and verify their identity in minutes.
- Banking-as-a-Service Deploy pre-built functional components for retail and business banking to accelerate your time-to-market for new digital features.
- Journey Orchestration Design and manage complex customer workflows visually to ensure every interaction feels personalized and relevant to your users.
- Employee Interface Empower your staff with a 360-degree view of customer data so they can provide better support and relevant product offers.
- Cloud-Native Deployment Scale your operations reliably using modern cloud infrastructure that supports high-volume transactions and ensures constant availability.
Glance Features
- Guided Cobrowsing. Join your customers on any webpage to navigate together and highlight specific elements without needing any downloads.
- Mobile App Sharing. See exactly what is happening inside your native iOS or Android apps to provide instant mobile support.
- Data Masking. Protect customer privacy by automatically hiding sensitive fields like credit card numbers or passwords from your agents.
- Agent Video. Humanize the digital experience by showing your face through a small video window while you guide customers.
- One-Click Connect. Launch a session instantly from your CRM or chat window without forcing customers to enter complex codes.
- Universal Join. Allow your customers to join a session from any browser or device with zero software installation required.
Pricing Comparison
Backbase Pricing
Glance Pricing
Pros & Cons
Backbase
Pros
- Highly flexible architecture supports complex banking requirements
- Significantly improves the end-user digital experience
- Strong library of pre-built widgets accelerates development
- Excellent documentation for developers and implementation partners
- Effective at modernizing legacy systems without replacement
Cons
- Implementation requires significant technical expertise and time
- High total cost of ownership for smaller institutions
- Frequent updates can require dedicated maintenance resources
Glance
Pros
- Seamless integration with major CRM platforms like Salesforce
- No-download requirement makes it easy for customers to join
- Robust security features satisfy strict compliance requirements
- Significantly reduces customer frustration during complex tasks
Cons
- Initial technical setup requires coordination with IT teams
- Lack of transparent public pricing makes budgeting difficult
- Mobile SDK implementation requires developer resources