Handwrytten
Handwrytten is a robotic handwriting service that allows you to send personalized, pen-written notes and greeting cards directly from your computer or CRM to improve customer engagement.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Handwrytten | Lasso CRM |
|---|---|---|
| Website | handwrytten.com | lassocrm.com |
| Pricing Model | Freemium | Custom |
| Starting Price | Free | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2003 |
| Headquarters | Phoenix, USA | Vancouver, Canada |
Overview
Handwrytten
Handwrytten helps you scale the personal touch of a handwritten note without picking up a pen. By using custom-designed robots that hold real pilot G2 pens, the platform transforms your digital text into physical mail that looks and feels authentic. You can choose from dozens of handwriting styles or even have your own handwriting digitized for a truly personal signature on every piece of mail you send.
Whether you are thanking a customer for a purchase, following up on a sales lead, or sending holiday cards to your entire database, you can automate the process entirely. The platform integrates directly with your existing tools like Salesforce and HubSpot, allowing you to trigger physical mail based on digital actions. It is an ideal solution for sales teams, real-estate agents, and non-profits who want to stand out in a crowded digital inbox.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Handwrytten Features
- Robotic Handwriting Send notes written by robots using real ink pens that create natural variations in pressure and style for total authenticity.
- Custom Handwriting Styles Choose from over 30 unique handwriting styles or pay a one-time fee to digitize your own personal handwriting and signature.
- CRM Integrations Connect your CRM to trigger handwritten notes automatically when a deal closes, a birthday arrives, or a new lead signs up.
- Bulk Sending Upload a spreadsheet of contacts and send hundreds of personalized notes at once without spending hours writing them by hand.
- Insert Business Cards Include your own business cards, gift cards, or custom inserts inside your envelopes to drive more value from every mailing.
- Mobile App Access Draft and send handwritten notes directly from your iPhone or Android device while you are traveling or between meetings.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Handwrytten Pricing
- No monthly commitment
- Access to all handwriting styles
- Standard card pricing
- Full CRM integration access
- Mobile app usage
- Bulk upload capabilities
- Everything in Pay-As-You-Go, plus:
- Discounted card pricing
- Monthly card credits
- Reduced rates on bulk orders
- Priority processing
- Rollover credits
Lasso CRM Pricing
Pros & Cons
Handwrytten
Pros
- High open rates compared to traditional direct mail
- Authentic look that is difficult to distinguish from human writing
- Seamless integration with popular platforms like Zapier and Shopify
- Wide variety of high-quality card designs available
Cons
- International postage can be expensive for global campaigns
- Custom handwriting digitization requires a significant upfront fee
- Limited control over exact character spacing in some styles
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs