DotActiv vs Imagr Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

DotActiv

0.0 (0 reviews)

DotActiv is a category management software providing end-to-end solutions for retailers and suppliers to optimize shelf space, create data-driven planograms, and improve overall retail floor performance and profitability.

Starting at Free
Free Trial 14 days
VS

Imagr

0.0 (0 reviews)

Imagr provides an automated checkout solution using computer vision and artificial intelligence to create a frictionless, queue-free shopping experience for brick-and-mortar retailers and their customers.

Starting at --
Free Trial NO FREE TRIAL

Quick Comparison

Feature DotActiv Imagr
Website dotactiv.com imagr.co
Pricing Model Freemium Custom
Starting Price Free Custom Pricing
FREE Trial ✓ 14 days free trial ✘ No free trial
Free Plan ✓ Has free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment saas desktop saas mobile
Integrations Microsoft Excel SQL Server Oracle PostgreSQL SAP Stripe Adyen Shopify Microsoft Azure Google Cloud
Target Users small-business mid-market enterprise mid-market enterprise
Target Industries retail consumer-goods retail
Customer Count 0 0
Founded Year 1982 2017
Headquarters Cape Town, South Africa Auckland, New Zealand

Overview

D

DotActiv

DotActiv provides you with a comprehensive suite of category management tools designed to take the guesswork out of retail planning. You can create data-driven planograms that reflect actual consumer behavior, ensuring the right products are in the right place at the right time. By integrating your sales data directly into the design process, you can optimize shelf space and improve stock turns across your entire store layout.

The platform helps you bridge the gap between high-level retail strategy and floor-level execution. You can manage everything from floor planning and range maintenance to advanced retail analytics within a single ecosystem. Whether you are a small independent retailer or a large multinational supplier, these tools allow you to maximize profitability by making more informed merchandising decisions based on real-time performance metrics.

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Imagr

Imagr is a white-label retail technology platform that transforms how you manage physical stores through advanced computer vision. By retrofitting existing shopping carts with smart cameras, the system recognizes items as you place them in the basket. This eliminates the need for traditional barcodes or manual scanning, allowing you to provide a truly frictionless 'grab and go' experience for your shoppers.

You can integrate the platform directly into your existing store infrastructure without requiring expensive floor sensors or ceiling-mounted cameras. The software handles real-time inventory tracking and automated payments, helping you reduce labor costs and eliminate checkout queues. It is designed specifically for high-volume grocers and retailers who want to modernize their customer journey while maintaining their own brand identity.

Overview

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DotActiv Features

  • Data-Driven Planograms Create visual shelf layouts backed by your sales data to ensure every product earns its place on the shelf.
  • Floor Space Planning Design and optimize your entire store layout to improve customer flow and maximize sales per square meter.
  • Range Maintenance Identify your top-performing products and eliminate slow-movers to ensure your product assortment remains profitable and relevant.
  • Retail Analytics Access built-in reporting dashboards to track category performance and identify new opportunities for growth and efficiency.
  • Automation Tools Generate hundreds of planograms automatically using pre-defined templates and data rules to save hours of manual work.
  • Cluster Optimization Group your stores based on similar demographics or performance traits to deliver localized product ranges effectively.
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Imagr Features

  • Computer Vision Recognition. Identify products instantly as you place them in the cart using advanced AI that recognizes items without barcodes.
  • Plug-and-Play Retrofitting. Upgrade your existing shopping carts with easy-to-install camera units rather than rebuilding your entire store layout.
  • Real-Time Virtual Basket. View your running total and itemized list on your smartphone as you shop to stay within your budget.
  • Automated Payments. Complete your transaction automatically when you leave the store so you never have to wait in a queue again.
  • White-Label Integration. Maintain your brand's look and feel by integrating the technology directly into your own mobile retail application.
  • Live Inventory Insights. Track stock levels in real-time as items are picked up to improve your supply chain and shelf management.

Pricing Comparison

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DotActiv Pricing

DotActiv Free
$0
  • Basic planogramming
  • Manual data entry
  • Standard shelf layouts
  • Access to online help
  • Community support
I

Imagr Pricing

Pros & Cons

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DotActiv

Pros

  • Highly accurate data integration from Excel and CSV
  • Excellent customer support and detailed training resources
  • Intuitive drag-and-drop interface for planogram creation
  • Powerful reporting that highlights underperforming shelf space

Cons

  • Significant learning curve for advanced automation features
  • Hardware requirements can be demanding for large databases
  • Initial data mapping requires careful setup time
A

Imagr

Pros

  • Eliminates checkout queues to improve customer satisfaction
  • Lower infrastructure costs compared to ceiling-camera systems
  • Works with existing store layouts and shelving
  • Provides highly accurate real-time inventory data
  • Supports a completely contactless shopping experience

Cons

  • Requires initial hardware investment for cart units
  • Dependent on high-quality store Wi-Fi connectivity
  • Learning curve for shoppers new to automated carts
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