Interakt
Interakt is a comprehensive WhatsApp Business solution that helps you manage customer communication, automate sales notifications, and run marketing campaigns directly through the WhatsApp Business API.
Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Quick Comparison
| Feature | Interakt | Lasso CRM |
|---|---|---|
| Website | interakt.shop | lassocrm.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $15/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2020 | 2003 |
| Headquarters | Mumbai, India | Vancouver, Canada |
Overview
Interakt
Interakt is a powerful WhatsApp Business API platform designed to help you transform how you communicate with customers. Instead of managing messages on a single phone, you get a shared team inbox where multiple agents can handle queries simultaneously. You can automate entire sales cycles by sending automated abandoned cart reminders, order updates, and shipping notifications directly to your customers' favorite messaging app.
The platform allows you to build high-converting marketing campaigns with green-tick verification and broadcast messages. You can also integrate your product catalog to enable seamless shopping experiences without customers ever leaving the chat. It is particularly effective for e-commerce brands looking to increase retention and recovery rates through personalized, real-time engagement.
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Overview
Interakt Features
- Shared Team Inbox Manage all your customer conversations in one place with multiple agents handling queries simultaneously from different devices.
- WhatsApp Broadcasting Send bulk marketing messages and newsletters to thousands of opted-in customers to drive instant engagement and sales.
- Automated Notifications Set up automatic alerts for abandoned carts, order confirmations, and shipping updates to keep your customers informed.
- WhatsApp CRM Organize your contacts with tags and filters so you can send highly targeted messages based on customer behavior.
- Click-to-WhatsApp Ads Create and manage Facebook and Instagram ads that drive prospects directly into a WhatsApp conversation with your team.
- Smart APIs & Webhooks Connect your existing tech stack and trigger automated messages based on specific actions taken on your website.
Lasso CRM Features
- Lead Management. Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation. Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking. Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing. Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics. Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access. Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pricing Comparison
Interakt Pricing
- Shared Team Inbox
- Unlimited Agent Seats
- WhatsApp Business API access
- Basic Campaign Management
- Contact Management (CRM)
- Standard Support
- Everything in Starter, plus:
- Advanced Campaign Analytics
- Automated Workflows
- Partial Order Notifications
- Priority Email Support
- Custom Domain for Short Links
Lasso CRM Pricing
Pros & Cons
Interakt
Pros
- Easy integration with Shopify and popular e-commerce platforms
- Centralized dashboard for multiple support agents
- Effective abandoned cart recovery via automated messaging
- Official WhatsApp Green Tick application support included
- User-friendly interface requires very little technical knowledge
Cons
- Additional Meta conversation charges can add up
- Mobile app performance can be inconsistent occasionally
- Limited customization options for advanced chatbot flows
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs