iTRUST
iTRUST is a comprehensive electronic health record and practice management software designed to help eye care professionals streamline clinical workflows, patient scheduling, and optical inventory management.
SimplePractice
SimplePractice is an all-in-one practice management software designed for health and wellness professionals to manage scheduling, billing, documentation, and telehealth through a secure, HIPAA-compliant cloud platform.
Quick Comparison
| Feature | iTRUST | SimplePractice |
|---|---|---|
| Website | itrust.io | simplepractice.com |
| Pricing Model | Subscription | Subscription |
| Starting Price | Custom Pricing | $29/month |
| FREE Trial | ✘ No free trial | ✓ 30 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2012 |
| Headquarters | San Diego, USA | Santa Monica, USA |
Overview
iTRUST
iTRUST is a cloud-based platform built specifically for optometrists and ophthalmologists to manage every aspect of their practice. You can move away from paper charts and fragmented systems by using a single interface that handles clinical charting, automated patient communications, and complex insurance billing. The software adapts to your specific exam flow, allowing you to document patient encounters quickly while maintaining high standards of data accuracy and compliance.
Beyond clinical documentation, you can manage your entire optical boutique with integrated point-of-sale and inventory tracking features. It helps you reduce administrative overhead by automating appointment reminders and providing patients with a secure portal to access their records. Whether you run a solo private practice or a multi-location clinic, the platform provides the tools you need to improve patient outcomes and grow your business revenue.
SimplePractice
SimplePractice is a dedicated practice management solution built to help you run your health and wellness business more efficiently. Whether you are a solo practitioner or managing a group practice, you can handle every aspect of your workflow—from initial client intake and scheduling to paperless documentation and automated billing—all within a single, secure environment.
You can eliminate manual administrative tasks by using the integrated client portal, which allows your patients to book appointments and complete digital intake forms online. The platform also includes built-in telehealth capabilities, enabling you to conduct secure video sessions without needing third-party apps. It simplifies your financial management with integrated credit card processing and automated insurance claim filing, helping you get paid faster while maintaining full HIPAA compliance.
Overview
iTRUST Features
- Smart Clinical Charting Document eye exams faster with customizable templates designed specifically for optometry and ophthalmology workflows.
- Optical Inventory & POS Track frames and contact lens stock in real-time while processing sales directly through your clinical platform.
- Automated Patient Recalls Boost your retention rates by sending automated appointment reminders and recall notices via email or text.
- Integrated Insurance Billing Submit claims electronically and track reimbursements within the system to speed up your revenue cycle.
- Secure Patient Portal Give your patients 24/7 access to their prescriptions, appointment history, and secure messaging with your staff.
- E-Prescribing Send prescriptions directly to pharmacies securely, reducing errors and saving your team time on phone calls.
SimplePractice Features
- Paperless Intake. Send digital intake forms and legal documents to your clients so they can sign them electronically before their first visit.
- HIPAA-Compliant Telehealth. Conduct secure high-definition video appointments directly through the platform on your computer or mobile device with no extra software.
- Online Appointment Booking. Give your clients the freedom to request appointments online through a professional portal that syncs instantly with your calendar.
- Automated Billing. Generate invoices, process credit card payments, and send automated billing reminders to your clients to ensure you get paid on time.
- Insurance Claim Filing. Submit primary insurance claims electronically in just a few clicks and track their status directly within your dashboard.
- Mobile Clinician App. Manage your schedule, view client records, and finish your progress notes from anywhere using the dedicated mobile app.
Pricing Comparison
iTRUST Pricing
SimplePractice Pricing
- Unlimited clients
- Paperless intake forms
- Client Portal
- Mobile app access
- HIPAA-compliant storage
- Integrated credit card processing
- Everything in Starter, plus:
- Telehealth included
- Professional website builder
- Appointment reminders
- Analytics and reporting
- Customizable note templates
Pros & Cons
iTRUST
Pros
- All-in-one design eliminates the need for separate optical software
- Cloud-based access allows you to work from any location
- Clean interface is easier to navigate than legacy EHRs
- Responsive customer support helps with quick technical resolutions
Cons
- Initial data migration from old systems takes significant time
- Learning curve for customizing complex clinical templates
- Requires a stable internet connection for optimal performance
SimplePractice
Pros
- Intuitive interface makes it easy to learn quickly
- Excellent mobile app for managing tasks on the go
- Streamlined insurance filing saves hours of manual work
- Professional client portal improves the patient experience
- Reliable HIPAA-compliant video quality for telehealth sessions
Cons
- Customer support is primarily chat and email based
- Pricing has increased significantly for long-term users
- Limited customization options for specific medical specialties