Broadstreet
Broadstreet is an ad management platform designed specifically for local news and niche publishers to manage direct sales, automated reporting, and high-performing custom ad formats efficiently.
Kevel
Kevel provides a set of flexible APIs that allow you to build, launch, and manage your own custom server-side ad platforms and sponsored listings without starting from scratch.
Quick Comparison
| Feature | Broadstreet | Kevel |
|---|---|---|
| Website | broadstreetads.com | kevel.com |
| Pricing Model | Subscription | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✓ 0 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2012 | 2010 |
| Headquarters | Red Bank, USA | Durham, USA |
Overview
Broadstreet
Broadstreet is a specialized ad server built for the unique needs of local news sites, trade publications, and niche digital publishers. Unlike generic ad managers, it focuses on helping you manage direct-sold advertisements rather than just programmatic inventory. You can quickly create high-performing, non-standard ad units that grab attention and provide more value to your local advertisers.
The platform streamlines your entire sales and operations workflow by automating performance reports and providing a simple interface for your team. You can eliminate the manual work of tracking clicks and impressions, allowing you to focus on building relationships with your sponsors. It is an ideal fit for small to mid-sized independent publishers who need a reliable, user-friendly alternative to complex enterprise ad servers.
Kevel
Kevel gives you the infrastructure to build your own high-performance ad server or retail media network in weeks rather than years. Instead of relying on rigid third-party platforms that compromise user privacy, you can use Kevel’s APIs to create native ad experiences that look and feel like part of your site. You maintain full control over your data and the user experience while offloading the complex backend work of ad decisioning and delivery.
You can launch sponsored listings, internal promotions, or full-scale ad networks across web, mobile apps, and even email. The platform is designed for engineers and product leaders at high-growth companies who need to monetize their traffic without slowing down their site or sacrificing brand integrity. It handles the heavy lifting of targeting, forecasting, and reporting so your team can focus on building unique features.
Overview
Broadstreet Features
- Editable Ad Formats Choose from a library of high-performing ad templates that you can customize for your clients without any coding knowledge.
- Automated Reporting Send professional, automated performance reports directly to your advertisers so they always see the value of their investment.
- Newsletter Ad Support Manage and serve advertisements within your email newsletters using the same platform you use for your website.
- Direct Sales Workflow Track your direct-sold campaigns from start to finish with tools designed for local sales teams and independent publishers.
- Sponsored Content Tools Promote and track sponsored articles alongside your display ads to offer a comprehensive package to your sponsors.
- White-Label Interface Present a professional image to your clients by branding the reporting dashboard with your own logo and colors.
Kevel Features
- Ad Serving APIs. Request and display ads with ultra-low latency using RESTful APIs that integrate directly into your existing tech stack.
- Custom Decision Engine. Define your own business logic and auction rules to ensure the most relevant content reaches your users every time.
- First-Party Data Targeting. Target users based on your own first-party data without relying on third-party cookies or compromising user privacy.
- Real-Time Reporting. Access granular performance data instantly to track impressions, clicks, and conversions across your entire network.
- Inventory Forecasting. Predict future availability of your ad space so you can sell campaigns with confidence and maximize your revenue.
- Management UI. Give your operations team a clean dashboard to book campaigns, manage creative assets, and monitor performance without writing code.
Pricing Comparison
Broadstreet Pricing
Kevel Pricing
Pros & Cons
Broadstreet
Pros
- Exceptional customer support tailored to small publishers
- Unique ad formats that outperform standard banners
- Very easy to learn for non-technical users
- Automated reporting saves hours of manual work
- Reliable ad delivery specifically for niche sites
Cons
- Higher price point than basic free alternatives
- Limited features for complex programmatic header bidding
- Interface feels less modern than some competitors
Kevel
Pros
- Complete creative control over ad formats and placements
- Exceptional API documentation and developer support
- Privacy-first architecture that avoids third-party cookie reliance
- Significant reduction in time-to-market for custom ad products
Cons
- Requires dedicated engineering resources for initial implementation
- Higher price point than basic off-the-shelf ad servers
- Steep learning curve for non-technical users initially