Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Leasepath
Leasepath provides a cloud-based finance origination and customer relationship management platform designed specifically to help asset finance brokers and individual funding institutions streamline their entire deal lifecycle effectively.
Quick Comparison
| Feature | Lasso CRM | Leasepath |
|---|---|---|
| Website | lassocrm.com | leasepath.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2012 |
| Headquarters | Vancouver, Canada | Thousand Oaks, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Leasepath
Leasepath is a specialized solution built on the Microsoft Power Platform that helps you manage the full lifecycle of asset finance and leasing. You can track every stage of a deal from the initial lead and credit application through to documentation and funding. By centralizing your data, you eliminate manual entry and reduce the risk of errors during the high-stakes origination process.
The platform allows you to automate your unique workflows and credit scoring rules to speed up decision-making. Because it integrates natively with Microsoft 365, you can manage your pipeline directly within familiar tools like Outlook and Teams. It is designed for equipment finance brokers and lessors who need a scalable, secure way to grow their portfolio without increasing administrative headcount.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Leasepath Features
- Intelligent Origination. Capture leads and process applications through a streamlined digital workflow that moves deals from prospect to funded faster.
- Automated Credit Scoring. Set up custom credit rules and integrate with third-party data providers to receive instant decision support on applications.
- Document Automation. Generate professional lease contracts and disclosure documents automatically using your data to ensure accuracy and compliance.
- Partner Portals. Give your vendors and brokers a branded portal where they can submit applications and track deal status in real-time.
- Microsoft 365 Integration. Sync your emails, tasks, and calendar events automatically so you can manage your entire pipeline without leaving Outlook.
- Real-time Analytics. Monitor your portfolio health and sales performance with interactive Power BI dashboards that highlight your most profitable channels.
Pricing Comparison
Lasso CRM Pricing
Leasepath Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Leasepath
Pros
- Deep integration with the familiar Microsoft ecosystem
- Highly customizable workflows for complex finance products
- Reduces manual data entry through automated origination
- Excellent document generation and e-signature capabilities
Cons
- Requires significant initial configuration for best results
- Pricing is not transparent for smaller brokerages
- Learning curve for users unfamiliar with Microsoft Dynamics