Linkly Reviews, Pricing, Features & Alternatives in 2026
Linkly is a URL shortener and link tracking platform trusted by 360,000+ organizations. Create branded short links, track clicks in real time, add retargeting pixels, and build programmatically with the Linkly URL shortener API. Free to start.
Linkly: The URL Shortener Built for Marketers, Developers, and Enterprise Teams
Linkly is a URL shortener and link tracking platform trusted by over 360,000 organizations worldwide. Unlike basic link shorteners that simply make long URLs shorter, Linkly combines URL shortening with advanced click analytics, custom branded domains, retargeting pixels, geo-targeting, QR code generation, and a fully featured URL shortener API — giving teams a single platform for every link they publish.
Every short link you create redirects through your own custom domain, tracks every click in real time with full breakdowns by country, city, device, browser, and referrer, and can carry retargeting pixels from Meta, Google Ads, TikTok, or LinkedIn. You can dynamically route users to different destinations based on location or device, and every link automatically generates a dynamic QR code. This is what separates Linkly from free URL shorteners that stop at the redirect.
Core features include custom branded short links on unlimited domains, real-time analytics, retargeting pixels on every link, geo and device-based redirects, dynamic QR codes, link rotators for A/B testing, expiring links, bulk import from CSV or Excel, and unlimited team collaboration.
The Linkly URL shortener API is a fully featured REST API for programmatically creating, managing, and analyzing short links at scale. It supports single-link and bulk creation of up to 1,000 URLs per request, custom domains on every API-created link, geo and device redirect rules, retargeting pixel attachment, expiry configuration, and analytics retrieval. An OpenAPI 3.0 spec is available for use with Postman, Insomnia, or any client generator.
Common API use cases include SMS marketing pipelines, where branded short links pass US carrier filtering and keep messages within the 160-character limit; SaaS products building referral programs or magic links with per-click expiry; affiliate programs that need per-partner tracked links; and enterprise automation via Zapier or Make.
Linkly integrates with Mailchimp, Klaviyo, HubSpot, Twilio, Vonage, Google Analytics 4, Meta Ads, Google Ads, TikTok for Business, BigQuery, Zapier, and Make.
Linkly is free for up to 500 monthly clicks with no credit card required. Paid plans start at $39/month for 25,000 clicks, scaling to $569/month for unlimited clicks. Enterprise plans add BigQuery sync, SSO, audit logging, custom DPAs, and a contractual uptime SLA on the redirect path.
Versus Bitly, Linkly offers retargeting pixels, geo-targeting, link rotators, and unlimited custom domains at significantly lower price points. Versus TinyURL and free shorteners, Linkly adds full analytics, branded domains, pixels, and a complete API. Versus building your own, Linkly delivers globally distributed redirect infrastructure, analytics pipelines, QR generation, and a developer API — without the engineering overhead.
Linkly. The URL shortener that does more.
Screenshots & Interface
Key Features
Stop sharing long, ugly URLs and start using links that work for your brand. Linkly provides you with the tools to brand, track, and optimize every click you generate across the web.
Branded Short Links
Create custom short URLs using your own domain name to increase brand recognition and improve your click-through rates.
Real-Time Analytics
Monitor your link performance as it happens with detailed reports on clicks, unique visitors, and conversion data.
Geographic Targeting
Redirect your visitors to specific pages based on their country or region to provide a localized user experience.
Device Redirection
Send users to different destinations, like the App Store or Play Store, depending on the device they are using.
Retargeting Pixels
Add tracking pixels from Facebook, Google, or LinkedIn to your links to build custom audiences for your ads.
Automatic SSL
Ensure every link you create is secure with automatic HTTPS encryption provided for all your custom domains.
Integrations
Google Analytics
Facebook Pixel
Google Ads
LinkedIn Insight Tag
Chrome
Firefox
Zapier
Pricing Plans
Linkly offers a straightforward freemium model that lets you start tracking for free. You can manage up to 500 clicks per month at no cost. When your traffic grows, you can upgrade to a paid plan starting at $15 per month to unlock higher click limits and professional features.
Based on user feedback and product capabilities, here is what you can expect when using Linkly for your marketing campaigns:
Pros
Generous free tier for low-volume users
Very easy to set up custom domains
Clean and simple user interface
Fast and responsive real-time click tracking
Cons
No dedicated mobile app available
Limited advanced reporting on free plan
Interface feels basic compared to enterprise tools
Who Should Use Linkly?
Ideal for affiliate marketers and social media managers who need branded links and simple geographic redirection without a high monthly cost.
Best for Company Sizes
freelancer
solopreneur
small-business
mid-market
enterprise
Popular Industries
Our Verdict
Linkly is a solid choice if you need a no-nonsense link shortener that supports custom domains and basic targeting. The free plan is one of the most functional in the market, making it perfect for testing your first few campaigns without financial risk.
While it lacks the deep enterprise integrations of more expensive competitors, its simplicity is its greatest strength. Highly recommended if you are a freelancer or small business owner looking for a reliable way to track marketing links and manage redirects efficiently.
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