Mouseflow
Mouseflow is a behavior analytics software that helps you optimize website conversions by recording visitor sessions and generating heatmaps to uncover why users drop off your site.
WhatConverts
WhatConverts is a lead tracking software that captures marketing data from calls, forms, and chats to show you exactly which marketing channels drive your most valuable leads.
Quick Comparison
| Feature | Mouseflow | WhatConverts |
|---|---|---|
| Website | mouseflow.com | whatconverts.com |
| Pricing Model | Freemium | Subscription |
| Starting Price | Free | $30/month |
| FREE Trial | ✓ 14 days free trial | ✓ 14 days free trial |
| Free Plan | ✓ Has free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2009 | 2014 |
| Headquarters | Copenhagen, Denmark | Charlotte, USA |
Overview
Mouseflow
Mouseflow is a behavior analytics tool that lets you see exactly how visitors interact with your website. Instead of guessing why people leave your site, you can watch session replays to identify points of friction and use heatmaps to see where users click, scroll, and move their cursors. This visibility helps you fix broken elements and improve your overall user experience.
You can also build conversion funnels to track where users drop off and use form analytics to see which fields cause the most frustration. The platform is designed for marketing teams, UX designers, and product managers who need to turn data into actionable site improvements. It works across all modern web frameworks and scales from personal blogs to large enterprise e-commerce sites.
WhatConverts
WhatConverts gives you a complete picture of your marketing performance by tracking every lead back to its original source. Instead of just looking at clicks or sessions, you can see the actual phone calls, form submissions, and chat sessions generated by your campaigns. This allows you to stop guessing which ads work and start investing your budget into the channels that deliver real revenue.
You can manage all your leads in a single dashboard, qualify them instantly, and see the exact keyword or landing page that triggered the conversion. Whether you are an agency managing multiple clients or a business owner looking to scale, the platform provides the data you need to prove marketing ROI and optimize your sales funnel with confidence.
Overview
Mouseflow Features
- Session Replay Watch real-time recordings of your visitors to see exactly where they get stuck or frustrated on your site.
- Dynamic Heatmaps Visualize user behavior with six types of heatmaps that track clicks, scrolls, attention, and movement across your pages.
- Conversion Funnels Create custom funnels to identify the specific pages where you are losing potential customers during the checkout process.
- Form Analytics Improve your lead generation by seeing which form fields take too long to fill or cause users to abandon.
- Friction Scoring Automatically identify unhappy users with a score that flags 'rage clicks' and 'random movement' so you can prioritize fixes.
- Feedback Campaigns Launch targeted surveys to ask your visitors specific questions at the exact moment they experience a problem.
WhatConverts Features
- Dynamic Call Tracking. Assign unique phone numbers to different marketing sources so you know exactly which ads trigger every incoming call.
- Form Submission Capture. Capture every detail from your website forms automatically and link them to the specific marketing journey of the user.
- Lead Management Dashboard. View, filter, and manage all your leads in one central location to stay organized and respond to prospects faster.
- Multi-Touch Attribution. Track the entire customer journey across multiple visits to understand how different touchpoints contribute to a final conversion.
- Call Recording and Playback. Listen to recordings of your incoming calls to qualify leads and coach your team on improving sales conversations.
- Automated ROI Reporting. Generate professional reports that show your cost-per-lead and conversion rates across all your active marketing channels.
Pricing Comparison
Mouseflow Pricing
- 500 sessions per month
- 1 website
- 1 month of data storage
- Unlimited heatmaps
- Key features included
- Everything in Free, plus:
- 5,000 sessions per month
- 1 website
- 3 months of data storage
- 1 funnel and 1 form
- Email support
WhatConverts Pricing
- Track calls, forms, and chats
- Standard reporting
- Unlimited users
- Spam prevention tools
- Email support
- Everything in Plus, plus:
- Multi-touch attribution
- Custom lead scoring
- Salesforce integration
- Priority support
Pros & Cons
Mouseflow
Pros
- Automatic friction detection saves time finding bugs
- Heatmaps work on dynamic and password-protected pages
- Generous free tier for low-traffic websites
- Easy installation with a single tracking script
Cons
- Session limits can be reached quickly on high-traffic sites
- Interface can feel slightly dated compared to competitors
- Data storage duration is limited on lower tiers
WhatConverts
Pros
- Captures lead data from calls and forms reliably
- Intuitive dashboard makes lead qualification very simple
- Excellent customer support team responds quickly
- Integrates smoothly with Google Ads and Analytics
Cons
- Interface can feel slightly dated to some
- Initial setup of tracking scripts takes time
- Advanced reporting has a slight learning curve