Keepit
Keepit is a cloud-to-cloud backup and recovery software providing automated data protection for SaaS applications like Microsoft 365, Salesforce, and Google Workspace to ensure business continuity and ransomware resilience.
ObservePoint
ObservePoint provides automated data governance and digital analytics auditing to ensure your marketing tags, tracking codes, and customer data collection remain accurate and compliant across all digital channels.
Quick Comparison
| Feature | Keepit | ObservePoint |
|---|---|---|
| Website | keepit.com | observepoint.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $??/month | Custom Pricing |
| FREE Trial | ✓ 30 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2007 | 2007 |
| Headquarters | Copenhagen, Denmark | Provo, USA |
Overview
Keepit
Keepit provides a dedicated, vendor-independent cloud for backing up your most critical SaaS data. You can protect your entire Microsoft 365 environment, Salesforce records, and Google Workspace files from accidental deletion, ransomware, or service outages. By storing your backups on a separate infrastructure from your primary data, you ensure that your business remains operational even if your main provider experiences a major failure.
You can easily find and restore specific files or entire folders with a few clicks using the intuitive search interface. The platform automates daily backups and maintains long-term retention policies to help you meet strict compliance requirements like GDPR or HIPAA. It simplifies data management by providing a single dashboard where you can monitor the health of all your cloud backups across different platforms simultaneously.
ObservePoint
ObservePoint helps you maintain total control over your digital data collection by automating the testing and validation of your marketing tags. Instead of manually checking every page, you can set up automated scans that navigate your site just like a user would, identifying broken tags, missing data, or unauthorized trackers that could skew your analytics or compromise privacy compliance.
You can use the platform to monitor your entire digital ecosystem, from web and mobile apps to video tracking and privacy consent banners. It identifies exactly where your data collection is failing so you can fix leaks before they impact your business decisions. Whether you are managing a complex global enterprise site or a high-traffic e-commerce store, the platform ensures your data remains a reliable asset for your marketing and legal teams.
Overview
Keepit Features
- Automated Daily Backups Schedule automatic backups of your SaaS data multiple times a day to ensure your recovery points are always current.
- Granular Restore Recover exactly what you need, from a single email or contact to an entire SharePoint site, in seconds.
- Independent Infrastructure Store your backups on Keepit’s own private cloud to eliminate the risk of a single point of failure.
- Universal Search Find lost files across all your backed-up platforms instantly with a powerful, metadata-based search tool.
- Blockchain-Verified Audit Logs Ensure your data remains untampered with immutable audit logs that provide a clear record of all activities.
- Smart Retention Policies Set custom retention periods for your data to stay compliant with industry regulations and internal company policies.
ObservePoint Features
- Automated Audits. Scan your entire website automatically to find missing, broken, or duplicate marketing tags without any manual effort.
- Journey Testing. Simulate critical user paths like checkout or sign-up to ensure your conversion tracking works perfectly every time.
- Privacy Compliance. Monitor your consent management platforms and identify unauthorized third-party trackers to stay compliant with GDPR and CCPA.
- Campaign Validation. Verify that your UTM parameters and tracking codes are correctly formatted before you launch expensive ad campaigns.
- Mobile App Scanning. Test the analytics and marketing SDKs inside your mobile applications to ensure consistent data across all devices.
- Real-time Alerts. Receive instant notifications the moment a critical tag fails so you can resolve issues before data gaps occur.
Pricing Comparison
Keepit Pricing
- Automated daily backups
- 1-year data retention
- Granular search and restore
- Public API access
- Standard support
- Single Sign-On (SSO)
- Everything in Essential, plus:
- Unlimited data retention
- Advanced audit logs
- Multi-tenant management
- Priority technical support
- Custom onboarding services
ObservePoint Pricing
Pros & Cons
Keepit
Pros
- Fast and intuitive setup process for Microsoft 365
- Independent cloud storage provides true data redundancy
- Granular search makes finding specific files very easy
- Predictable pricing with no hidden storage fees
Cons
- Public pricing is not listed on the website
- Initial backup of large environments can take time
- User interface can feel basic for advanced users
ObservePoint
Pros
- Saves hundreds of hours compared to manual tag testing
- Provides deep visibility into hidden third-party tracking scripts
- Excellent support for complex enterprise-level analytics implementations
- Helps prevent costly data loss during site migrations
Cons
- Significant learning curve for non-technical marketing users
- Premium pricing makes it difficult for smaller budgets
- Initial setup and configuration requires dedicated time