Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Perenso
Perenso provides a comprehensive sales automation platform designed to streamline field sales, trade show management, and order processing for manufacturers, wholesalers, and distributors across various consumer goods industries.
Quick Comparison
| Feature | Lasso CRM | Perenso |
|---|---|---|
| Website | lassocrm.com | perenso.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 1994 |
| Headquarters | Vancouver, Canada | Sydney, Australia |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Perenso
Perenso offers a specialized sales execution platform that helps you manage complex supply chain relationships and high-volume sales environments. Whether you are managing field reps visiting retail stores or coordinating massive industry trade shows, you can automate the entire order-to-cash process. The software eliminates manual data entry and reduces order errors by providing your team with real-time access to customer history, live inventory levels, and custom pricing structures directly from their mobile devices.
You can gain complete visibility into your field operations through advanced reporting and GPS tracking features. The platform is specifically built to handle the unique requirements of the consumer packaged goods (CPG) and pharmaceutical sectors, such as complex promotional logic and compliance tracking. By centralizing your sales data, you can identify performance gaps and optimize your distribution routes to ensure your products are always on the shelves when customers need them.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Perenso Features
- Field Sales Automation. Equip your field reps with mobile tools to take orders, check stock, and record store audits even while offline.
- Trade Show Management. Run high-volume buying events with specialized scanning tools that process thousands of orders in minutes without technical glitches.
- Advanced Analytics. Track your team's performance with visual dashboards that highlight sales trends, account gaps, and individual representative productivity.
- Content Management. Store and share the latest product catalogs, brochures, and pricing sheets so your team always presents accurate information.
- Promotion Logic. Apply complex buy-get deals and tiered discounts automatically during the checkout process to ensure billing accuracy every time.
- Route Optimization. Plan your daily store visits efficiently using integrated mapping tools to maximize time spent with customers and reduce travel.
Pricing Comparison
Lasso CRM Pricing
Perenso Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Perenso
Pros
- Exceptional reliability during high-pressure trade show environments
- Robust offline capabilities for remote field sales work
- Highly customizable to fit complex promotional pricing structures
- Strong focus on industry-specific needs like CPG and Pharma
Cons
- Interface can feel dated compared to modern consumer apps
- Initial configuration requires significant time and technical effort
- Learning curve for administrators managing complex backend rules