Marsello
Marsello is an all-in-one marketing platform that helps retail and eCommerce businesses grow sales by combining loyalty programs, email automation, and SMS marketing into a single integrated system.
Perkville
Perkville is an automated loyalty and referral platform that integrates with your point-of-sale system to drive customer retention, increase visit frequency, and generate new leads through digital rewards.
Quick Comparison
| Feature | Marsello | Perkville |
|---|---|---|
| Website | marsello.com | perkville.com |
| Pricing Model | Subscription | Custom |
| Starting Price | $135/month | Custom Pricing |
| FREE Trial | ✓ 14 days free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2014 | 2010 |
| Headquarters | Wellington, New Zealand | Oakland, USA |
Overview
Marsello
Marsello helps you bridge the gap between your physical store and online shop by syncing customer data across all your sales channels. You can stop juggling multiple apps and manage your loyalty program, email campaigns, and SMS alerts from one central dashboard. By tracking every purchase, the platform builds detailed customer profiles so you can send personalized offers that actually drive repeat visits.
You can automate your entire marketing lifecycle, from welcoming new subscribers to winning back customers who haven't visited in a while. The software integrates directly with your existing POS and eCommerce tools, ensuring your points and rewards stay accurate everywhere. It is designed specifically for growing retailers who want enterprise-level marketing tools without the technical complexity or high overhead.
Perkville
Perkville is an automated loyalty and referral platform designed to help you keep customers coming back. By connecting directly to your point-of-sale or scheduling system, it tracks customer actions like check-ins, purchases, and social media posts to award points automatically. You can create a custom rewards program that fits your brand perfectly, allowing your customers to redeem points for perks, discounts, or exclusive experiences without any manual tracking on your part.
The platform is particularly effective for membership-based businesses like gyms, yoga studios, and salons, as well as retail and enterprise organizations. You can launch referral programs that incentivize your best customers to bring in their friends, turning your existing community into a powerful marketing engine. With automated email marketing and performance tracking, you can see exactly how your loyalty program impacts your bottom line.
Overview
Marsello Features
- Omnichannel Loyalty Reward your customers for every purchase they make, whether they shop at your physical counter or through your online store.
- Marketing Automation Set up automated email and SMS workflows that trigger based on customer behavior to drive sales while you sleep.
- Customer Segmentation Group your shoppers by their buying habits so you can send highly relevant promotions to the right people.
- Email Campaign Builder Create professional, branded emails using a drag-and-drop editor and pre-designed templates tailored for retail growth.
- SMS Marketing Cut through the noise and reach your customers directly on their phones with time-sensitive offers and updates.
- Feedback Collection Gather private feedback after every purchase to understand customer satisfaction and improve your service in real-time.
Perkville Features
- Automated Point Tracking. Sync your POS system to automatically award points for purchases and visits without any extra steps for your staff.
- Referral Program Tools. Empower your customers to refer friends via email or social media and reward them automatically when those friends join.
- Custom Reward Catalog. Design a unique menu of rewards that reflect your brand, from simple discounts to high-value personal training sessions.
- Automated Email Marketing. Send personalized emails to customers about their point balances and available rewards to keep your brand top-of-mind.
- Social Media Integration. Reward your customers for sharing their experiences on Facebook or Twitter, expanding your digital reach organically.
- Retention Analytics. Track how your loyalty program affects visit frequency and customer spend with detailed performance dashboards.
Pricing Comparison
Marsello Pricing
- Up to 1,000 customers
- Unlimited email sends
- Points & rewards program
- Automated marketing workflows
- POS & eCommerce integrations
- Customer feedback surveys
- Everything in Essential, plus:
- Advanced segmentation tools
- Custom rewards page
- SMS marketing capabilities
- Multi-site management
- Priority email support
Perkville Pricing
Pros & Cons
Marsello
Pros
- Seamless integration with popular POS systems
- Easy to set up automated loyalty rewards
- Consolidates multiple marketing tools into one app
- Excellent customer data syncing across channels
Cons
- Higher starting price than basic email tools
- SMS credits require an additional cost
- Learning curve for complex automation logic
Perkville
Pros
- Seamless integration with popular fitness POS systems
- Automates the entire referral and reward process
- Increases customer engagement through automated email updates
- Easy for customers to join and track points
Cons
- Initial setup requires time to configure reward rules
- Limited customization options for email design templates
- Pricing can be high for very small businesses