Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
PhoneBurner
PhoneBurner is a power dialing and sales acceleration platform that helps outbound sales teams increase their call volume and productivity by automating repetitive dialing tasks and administrative workflows.
Quick Comparison
| Feature | Lasso CRM | PhoneBurner |
|---|---|---|
| Website | lassocrm.com | phoneburner.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $127/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2008 |
| Headquarters | Vancouver, Canada | Laguna Beach, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
PhoneBurner
PhoneBurner is a cloud-based power dialer designed to help you reach more prospects in less time without the awkward pauses common in predictive dialers. You can upload your lead lists and start dialing through your browser or phone, allowing you to focus entirely on live conversations rather than manual data entry or waiting for connections.
The platform handles the heavy lifting of outbound calling by automatically leaving voicemails, sending follow-up emails, and logging every interaction directly into your CRM. Whether you are a solo agent or managing a large sales team, you can streamline your entire outreach process and ensure no lead falls through the cracks with built-in lead distribution and real-time reporting tools.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
PhoneBurner Features
- Power Dialer. Dial up to 80 contacts per hour with a delay-free connection that ensures you hear the prospect the moment they answer.
- One-Click Voicemail. Drop pre-recorded voicemails instantly with a single click so you can move immediately to the next call without waiting.
- Automated Email Follow-up. Trigger personalized emails based on call outcomes to stay top-of-mind with prospects even when they don't pick up.
- Smart Lead Distribution. Route your incoming and existing leads to the right team members automatically based on custom rules and performance.
- Local ID. Display a local area code on your outgoing calls to significantly increase your answer rates and build immediate trust.
- CRM Integration. Sync your call data automatically with popular platforms like Salesforce, HubSpot, and Zoho to keep your records updated.
Pricing Comparison
Lasso CRM Pricing
PhoneBurner Pricing
- Unlimited power dialing
- Built-in CRM
- One-click voicemails
- Email tracking and templates
- Call recording
- Reporting and analytics
- Everything in Standard, plus:
- Lead distribution
- Call monitoring and coaching
- Advanced reporting
- Dedicated account manager
- Priority support
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
PhoneBurner
Pros
- Zero connection delay ensures natural conversations
- Extremely easy to set up and use
- Reliable automated voicemail drop saves significant time
- Excellent customer support and onboarding experience
- Seamless integration with major CRM platforms
Cons
- Higher price point compared to basic dialers
- Mobile app features are more limited
- Reporting can feel basic for enterprise needs