Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Pipeliner CRM
Pipeliner CRM is a visual sales management platform that combines high-adoption design with powerful reporting and automation tools to help your sales team focus on the right deals.
Quick Comparison
| Feature | Lasso CRM | Pipeliner CRM |
|---|---|---|
| Website | lassocrm.com | pipeliner.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $65/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2007 |
| Headquarters | Vancouver, Canada | Los Angeles, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Pipeliner CRM
Pipeliner CRM focuses on making your sales process as visual and intuitive as possible. Instead of digging through rows of data, you can manage your entire sales cycle through interactive 3D maps and drag-and-drop pipelines. This visual approach helps you instantly spot which deals are stalling and which ones are ready to close, ensuring your team stays productive without getting bogged down in administrative tasks.
You can customize the interface to match your specific sales stages and automate repetitive data entry. The platform includes built-in reporting and analytics that give you a clear view of your performance without requiring a dedicated data scientist. Whether you are a small team looking to organize your leads or a mid-market company needing deep sales insights, you can scale your operations effectively while maintaining high user adoption across your sales department.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Pipeliner CRM Features
- Dynamic Visual Maps. View your sales leads and opportunities on interactive maps to instantly understand the health of your entire pipeline.
- Drag-and-Drop Pipeline. Move deals between stages with a simple drag-and-drop interface that updates your sales forecasts and task lists automatically.
- Built-in Reporting. Generate complex sales reports and pivot tables directly within the app to track your team's KPIs in real-time.
- Automated Workflows. Set up trigger-based actions to handle routine tasks like sending follow-up emails or updating lead statuses without manual effort.
- Sales AI Insights. Identify high-risk deals and get suggestions on which opportunities to prioritize based on historical win patterns and engagement.
- Mobile CRM App. Access your contacts, update deal stages, and scan business cards directly from your smartphone while you are in the field.
Pricing Comparison
Lasso CRM Pricing
Pipeliner CRM Pricing
- Lead & Opportunity management
- Visual sales pipeline
- Contact & Account management
- Task & Appointment tracking
- Standard sales reports
- Mobile app access
- Everything in Starter, plus:
- Advanced reporting & dashboards
- Custom fields & forms
- Email integration (Gmail/Outlook)
- Sales automation engine
- Multiple sales pipelines
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Pipeliner CRM
Pros
- Highly visual interface makes deal tracking intuitive
- Excellent reporting capabilities without needing external tools
- Fast setup and implementation compared to competitors
- Strong mobile app functionality for field sales
- Responsive customer support and onboarding assistance
Cons
- Higher starting price point than basic CRMs
- Learning curve for advanced reporting features
- Limited third-party integrations on the entry tier