Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Planhat
Planhat is a customer success platform that helps you centralize customer data, monitor health scores, and automate workflows to drive retention and maximize lifetime value across your entire user base.
Quick Comparison
| Feature | Lasso CRM | Planhat |
|---|---|---|
| Website | lassocrm.com | planhat.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2015 |
| Headquarters | Vancouver, Canada | Stockholm, Sweden |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Planhat
Planhat is a modern customer success platform designed to help you manage the entire post-sales lifecycle. By connecting your disparate data sources—from support tickets to product usage—you get a unified view of every customer. You can build custom health scores to identify at-risk accounts before they churn and create automated playbooks that guide your team through onboarding, renewals, and expansions.
The platform is built for scale, making it a fit for growing SaaS companies and large enterprises alike. You can manage complex subscription models, track key performance indicators in real-time, and collaborate across departments to ensure a consistent customer experience. It moves you away from messy spreadsheets and into a data-driven environment where you can proactively grow your revenue.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Planhat Features
- Customer Health Scoring. Combine product usage, support trends, and feedback into weighted scores so you know exactly which accounts need your attention.
- Automated Playbooks. Standardize your success processes by triggering specific tasks and notifications based on customer behavior or lifecycle stages.
- Revenue Management. Track subscriptions, renewals, and expansions in one place to get a clear picture of your recurring revenue and growth trends.
- Customer Portal. Share success plans and data directly with your clients through a branded portal to improve transparency and collaboration.
- Usage Tracking. Monitor how users interact with your product in real-time to identify power users and those who might be struggling.
- Data Integration Hub. Sync data from your CRM, help desk, and billing systems with pre-built connectors to create a single source of truth.
Pricing Comparison
Lasso CRM Pricing
Planhat Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Planhat
Pros
- Highly flexible interface allows for deep customization
- Powerful data visualization and reporting capabilities
- Excellent automation features for scaling success teams
- Consolidates multiple tools into one unified platform
Cons
- Initial setup and configuration can be complex
- Steep learning curve for non-technical users
- Requires significant data cleaning before implementation