Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
ProMax
ProMax is a comprehensive dealer management software providing automotive retailers with integrated CRM, inventory management, credit reporting, and desking tools to streamline sales and improve dealership profitability.
Quick Comparison
| Feature | Lasso CRM | ProMax |
|---|---|---|
| Website | lassocrm.com | promaxunlimited.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 1994 |
| Headquarters | Vancouver, Canada | Burnsville, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
ProMax
ProMax provides an all-in-one retail solution designed specifically for automotive dealerships to manage their entire sales lifecycle. You can handle everything from initial lead generation and credit app processing to inventory tracking and final desking without switching between multiple disconnected systems. It centralizes your customer data so your sales team can track follow-ups and close deals more efficiently.
The platform solves the common headache of fragmented dealership data by integrating front-end sales tools with back-end management features. You can monitor your inventory in real-time, run credit reports instantly, and create professional marketing campaigns based on actual customer buying habits. It is built to scale for single-point stores or large multi-franchise groups looking to increase their gross profit per unit.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
ProMax Features
- Integrated Desking. Compare multiple lease and finance options side-by-side to find the most profitable deal structure for your customers.
- Inventory Management. Track your entire lot in real-time and automatically syndicate your vehicle listings to major third-party automotive marketplaces.
- Credit Reporting. Access instant credit pulls from all three bureaus directly within the workflow to qualify your buyers immediately.
- Compliance Tools. Automate your Red Flag and Risk-Based Pricing notices to ensure every deal meets federal and state regulatory requirements.
- Mobile CRM. Scan driver's licenses and VINs from your phone to start deals right on the lot while talking to customers.
- Marketing Automation. Send automated direct mail and email campaigns triggered by customer milestones like equity position or lease expiration.
Pricing Comparison
Lasso CRM Pricing
ProMax Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
ProMax
Pros
- All-in-one functionality eliminates the need for multiple software subscriptions
- Robust desking features help maximize gross profit on every deal
- Direct integration with credit bureaus speeds up the qualification process
- Excellent data mining capabilities for identifying repeat sales opportunities
Cons
- Interface feels dated compared to modern consumer-grade software
- Initial setup and data migration can be time-consuming
- Steep learning curve for staff due to the deep feature set