Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
PropertyShark
PropertyShark is a comprehensive real estate data platform providing detailed property reports, ownership records, and foreclosure listings to help you make informed investment and valuation decisions.
Quick Comparison
| Feature | Lasso CRM | PropertyShark |
|---|---|---|
| Website | lassocrm.com | propertyshark.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2003 |
| Headquarters | Vancouver, Canada | New York, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
PropertyShark
PropertyShark provides you with a massive database of real estate information to take the guesswork out of property research. You can access detailed reports that include everything from current ownership and sales history to property dimensions, zoning, and tax assessments. Whether you are looking for your next investment or researching a specific neighborhood, the platform gives you the tools to evaluate residential and commercial properties with confidence.
You can also use the platform to identify distressed properties through updated foreclosure listings and pre-foreclosure data. It simplifies complex public records into easy-to-read reports, allowing you to verify property details and contact owners directly. The service is widely used by real estate agents, investors, and appraisers who need accurate, up-to-date data to stay competitive in the market.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
PropertyShark Features
- Property Reports. Access comprehensive data including ownership history, building dimensions, and tax assessments for any residential or commercial property.
- Foreclosure Listings. Browse daily updated foreclosure and pre-foreclosure records to find investment opportunities before they hit the mainstream market.
- Ownership Search. Identify the true owners of properties, including those behind LLCs, and find contact information for direct outreach.
- Interactive Maps. Use visual map layers to view property boundaries, flood zones, and recent sales trends across entire neighborhoods.
- Comparable Sales. Generate accurate property valuations by comparing your target building with similar recently sold properties in the area.
- Zoning & Land Use. Check specific zoning designations and air rights to determine the development potential of any plot of land.
Pricing Comparison
Lasso CRM Pricing
PropertyShark Pricing
- Basic property overviews
- Limited search results
- Recent sales list access
- Basic map views
- One free report per year
- Everything in Free, plus:
- Detailed ownership information
- Full property reports
- Foreclosure listings access
- Advanced search filters
- Phone numbers for owners
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
PropertyShark
Pros
- Extensive data coverage for New York City
- Accurate ownership and LLC lookup tools
- Detailed foreclosure and auction data
- Easy-to-read comprehensive property reports
Cons
- Data depth varies significantly outside NYC
- Interface feels dated compared to competitors
- Subscription cancellation process can be difficult