Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
PublicInput
PublicInput is a comprehensive community engagement software designed for government agencies to centralize public participation, manage resident communications, and analyze feedback to make better data-driven decisions.
Quick Comparison
| Feature | Lasso CRM | PublicInput |
|---|---|---|
| Website | lassocrm.com | publicinput.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2014 |
| Headquarters | Vancouver, Canada | Raleigh, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
PublicInput
PublicInput provides you with a unified toolkit to manage every aspect of community engagement from a single dashboard. Instead of juggling separate tools for surveys, email marketing, and meeting management, you can consolidate your efforts to reach more residents and build stronger relationships. You can launch multilingual surveys, host virtual public meetings, and track every interaction in a dedicated resident database.
The platform helps you solve the problem of fragmented data by automatically capturing participant information and sentiment across multiple channels. You can use these insights to generate professional reports for stakeholders and ensure your outreach meets equity requirements. It is specifically built for local, state, and regional government agencies looking to modernize how they listen to and communicate with the public.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
PublicInput Features
- Multichannel Surveys. Create accessible surveys that residents can complete via web, mobile, text message, or even interactive voice response.
- Resident CRM. Build a comprehensive database of your community members to track their interests, participation history, and contact preferences automatically.
- Virtual Meeting Suite. Host live public meetings with integrated closed captioning, real-time polling, and automatic recording for those who cannot attend.
- Equity Mapping. Visualize where your engagement is coming from on a map to ensure you are reaching underrepresented neighborhoods.
- Email & SMS Marketing. Send targeted updates to specific segments of your community to keep them informed about projects that matter to them.
- Automated Reporting. Generate visual charts and data summaries instantly to share community sentiment and participation metrics with your leadership team.
Pricing Comparison
Lasso CRM Pricing
PublicInput Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
PublicInput
Pros
- Centralizes all engagement data in one accessible location
- Excellent mapping tools for tracking geographic participation
- Saves significant time on manual data entry and reporting
- Strong support for multilingual outreach and accessibility
Cons
- Initial setup requires time to configure complex workflows
- Learning curve for users unfamiliar with CRM systems
- Pricing may be high for very small municipalities