Lasso CRM vs REISkip Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Lasso CRM

0.0 (0 reviews)

Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.

Starting at --
Free Trial NO FREE TRIAL
VS

REISkip

0.0 (0 reviews)

REISkip is a specialized skip tracing software providing real estate investors with accurate homeowner contact information including phone numbers and emails to improve lead generation and outreach efforts.

Starting at $49/mo
Free Trial NO FREE TRIAL

Quick Comparison

Feature Lasso CRM REISkip
Website lassocrm.com reiskip.com
Pricing Model Custom Subscription
Starting Price Custom Pricing $49/month
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✘ No product demo
Deployment cloud mobile cloud
Integrations Zillow Realtor.com BDX Mailchimp Constant Contact BombBomb CallRail Microsoft Outlook Zapier REI BlackBook Podio
Target Users small-business mid-market enterprise solopreneur small-business mid-market
Target Industries real-estate real-estate
Customer Count 0 0
Founded Year 2003 2018
Headquarters Vancouver, Canada Houston, USA

Overview

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Lasso CRM

Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.

The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.

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REISkip

REISkip is a data retrieval platform designed to help you find the right contact information for property owners. Instead of wasting time on dead-end leads, you can upload your property lists and receive verified phone numbers and email addresses in minutes. This allows you to reach motivated sellers faster and more reliably than using manual search methods.

You can manage your marketing lists directly within the platform and track which leads have been successfully traced. Whether you are a solo wholesaler or a growing investment firm, the software helps you bridge the gap between a property address and a live conversation with the owner. It focuses on high-quality data matching to ensure your cold calls and text campaigns reach the intended recipients.

Overview

L

Lasso CRM Features

  • Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
  • Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
  • Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
  • Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
  • Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
  • Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
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REISkip Features

  • Bulk Skip Tracing. Upload thousands of property addresses at once and receive accurate contact details for owners in a single organized file.
  • STARE Technology. Utilize proprietary data matching algorithms to filter out bad numbers and prioritize the most likely active contact points.
  • Single Skip Search. Perform individual searches on the fly when you need immediate contact information for a specific high-priority property lead.
  • List Management. Organize your traced leads into custom folders and categories to keep your marketing campaigns structured and efficient.
  • Email Discovery. Retrieve verified email addresses alongside phone numbers to expand your outreach strategy beyond just cold calling and texting.
  • Data Exporting. Download your enriched lead lists in flexible formats so you can easily move them into your favorite CRM or dialer.

Pricing Comparison

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Lasso CRM Pricing

R

REISkip Pricing

Basic
$49
  • Access to bulk skip tracing
  • STARE data matching technology
  • Standard per-hit pricing
  • List management tools
  • Email and phone support

Pros & Cons

M

Lasso CRM

Pros

  • Built specifically for new home sales workflows
  • Excellent automated lead capture from listing sites
  • Highly effective mass email and marketing tools
  • Strong reporting on lead sources and conversions
  • Responsive customer support team for technical help

Cons

  • Interface feels dated compared to modern CRMs
  • Learning curve for setting up complex workflows
  • Limited customization options for specific niche needs
A

REISkip

Pros

  • High accuracy rates for mobile phone numbers
  • Fast processing times for large bulk uploads
  • User-friendly interface requires no technical expertise
  • Proprietary filtering reduces the number of wrong digits

Cons

  • Monthly subscription required to access tracing
  • No free trial to test data quality
  • Pricing can be high for low-volume users
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