Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Reonomy
Reonomy is a commercial real estate data platform providing deep insights into property ownership, sales history, and debt information to help you discover opportunities and connect with owners.
Quick Comparison
| Feature | Lasso CRM | Reonomy |
|---|---|---|
| Website | lassocrm.com | reonomy.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✓ 7 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2013 |
| Headquarters | Vancouver, Canada | New York, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Reonomy
Reonomy is a specialized data platform designed to simplify how you navigate the complex world of commercial real estate. By aggregating data from thousands of public and proprietary sources, it gives you a clear view of property details, ownership structures, and financial histories across the United States. You can skip the manual courthouse searches and use the platform to identify off-market opportunities, analyze neighborhood trends, and find the right decision-makers for any commercial asset.
Whether you are a broker looking for new listings, an investor evaluating portfolios, or a mortgage professional seeking debt leads, the software streamlines your research process. You can filter millions of properties by asset type, size, and location to build targeted lead lists. The platform focuses on providing actionable contact information, including phone numbers and emails, so you can move from research to outreach in minutes.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Reonomy Features
- Property Intelligence. Access detailed data on over 50 million commercial properties, including building dimensions, zoning information, and year built.
- Ownership Lookup. Unmask true property owners behind LLCs and find direct contact information like phone numbers and personal email addresses.
- Sales History. Track historical transaction data and price trends to understand market values and identify when a property might sell next.
- Debt & Mortgage Data. View active loans, lender names, and maturity dates to find refinancing opportunities or gauge an owner's financial position.
- Advanced Filtering. Narrow your search by asset class, opportunity zones, or specific financial triggers to find the exact leads you need.
- Portfolio Analysis. See every property owned by a specific individual or entity to understand their total market footprint and investment strategy.
Pricing Comparison
Lasso CRM Pricing
Reonomy Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Reonomy
Pros
- Excellent at uncovering true owners behind complex LLC structures
- Massive database covering nearly every US commercial property
- Intuitive map-based interface makes geographic searching very simple
- Saves hours of manual research at local county offices
Cons
- Contact information accuracy can vary by geographic region
- Subscription costs are high for individual solo practitioners
- Mobile app experience is less robust than the desktop version