Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Ricochet360
Ricochet360 is an all-in-one sales execution platform that combines a cloud phone system, power dialer, and CRM to help high-volume sales teams automate lead follow-up and close more deals.
Quick Comparison
| Feature | Lasso CRM | Ricochet360 |
|---|---|---|
| Website | lassocrm.com | ricochet360.com |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2011 |
| Headquarters | Vancouver, Canada | El Segundo, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Ricochet360
Ricochet360 is a comprehensive sales execution platform designed to help you manage the entire lifecycle of a lead from a single interface. By integrating a cloud phone system and power dialer directly into a CRM, it eliminates the friction of switching between different tools. You can automate your entire outreach strategy, ensuring that every new lead is contacted within seconds through automated calls, emails, and SMS messages.
The platform is built specifically for high-volume outbound and inbound sales environments like insurance, mortgage, and solar. You can track every interaction with your prospects, manage your sales pipeline visually, and use real-time reporting to see exactly which agents and lead sources are performing best. It helps you stay organized and persistent without the manual effort of traditional data entry.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Ricochet360 Features
- Rapid Dialing System. Call through your lead lists automatically and connect with live prospects instantly to maximize your daily talk time.
- Inbound Call Routing. Route incoming calls to the right agent based on custom rules so you never miss a high-priority opportunity.
- Automated Speed-to-Lead. Trigger instant calls or texts the moment a new lead enters your system to beat your competitors to the punch.
- Multi-Channel Messaging. Send personalized emails and SMS messages automatically to keep your brand top-of-mind throughout the entire sales cycle.
- Visual Pipeline Management. Track your deals through custom stages with a drag-and-drop interface that gives you total visibility over your revenue.
- Real-Time Reporting. Monitor agent performance and lead source ROI with live dashboards that help you make data-driven coaching decisions.
Pricing Comparison
Lasso CRM Pricing
Ricochet360 Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Ricochet360
Pros
- Exceptional speed-to-lead automation for new inquiries
- Unified interface reduces the need for multiple tabs
- Highly responsive customer support and onboarding team
- Reliable dialer performance with minimal connection lag
- Robust customization options for specific industry workflows
Cons
- Initial setup and configuration can be complex
- User interface feels slightly dated compared to competitors
- Higher price point than standalone CRM tools
- Mobile application features are more limited than desktop