Lasso CRM vs ROLLER Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Lasso CRM

0.0 (0 reviews)

Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.

Starting at --
Free Trial NO FREE TRIAL
VS

ROLLER

0.0 (0 reviews)

ROLLER is an all-in-one cloud-based software platform designed to help entertainment and leisure venues manage bookings, point of sale, memberships, and guest engagement through a single integrated system.

Starting at $99/mo
Free Trial NO FREE TRIAL

Quick Comparison

Feature Lasso CRM ROLLER
Website lassocrm.com roller.software
Pricing Model Custom Subscription
Starting Price Custom Pricing $99/month
FREE Trial ✘ No free trial ✘ No free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile cloud mobile desktop
Integrations Zillow Realtor.com BDX Mailchimp Constant Contact BombBomb CallRail Microsoft Outlook QuickBooks Xero Mailchimp Zapier Avalara Adyen Stripe Worldpay
Target Users small-business mid-market enterprise small-business mid-market enterprise
Target Industries real-estate entertainment leisure tourism
Customer Count 0 0
Founded Year 2003 2011
Headquarters Vancouver, Canada Melbourne, Australia

Overview

L

Lasso CRM

Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.

The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.

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ROLLER

ROLLER provides a unified platform to run your entire leisure or entertainment venue from the cloud. You can move away from disconnected systems and manage your ticketing, point-of-sale, and guest data in one place. Whether you operate a trampoline park, amusement center, or museum, the software helps you streamline the guest journey from the moment they book online to when they walk through your front door.

You can reduce wait times with fast check-ins and integrated waivers while driving repeat business through automated memberships and gift cards. The platform gives you real-time insights into your sales and capacity, allowing you to make data-driven decisions to grow your revenue. It is built specifically for high-volume attractions that need reliable tools to handle complex bookings and busy daily operations.

Overview

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Lasso CRM Features

  • Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
  • Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
  • Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
  • Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
  • Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
  • Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
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ROLLER Features

  • Cloud Point of Sale. Process transactions quickly at your front desk or cafe using intuitive touch-screen interfaces that sync with your central inventory.
  • Online Checkout. Provide your guests with a mobile-optimized booking experience that allows them to purchase tickets and sign waivers from any device.
  • Integrated Waivers. Collect and store digital waivers automatically linked to guest profiles to speed up entry and ensure your venue stays compliant.
  • Membership Management. Build recurring revenue by creating custom membership tiers with automated billing and exclusive benefits for your loyal guests.
  • Capacity Management. Control your venue's crowds in real-time by setting session limits and tracking live attendance to prevent overbooking.
  • Self-Service Kiosks. Reduce labor costs and queue times by allowing guests to purchase tickets and check themselves in at automated stations.

Pricing Comparison

L

Lasso CRM Pricing

R

ROLLER Pricing

Lite
$99
  • Cloud Point of Sale
  • Mobile-responsive checkout
  • Digital waivers
  • Basic reporting
  • Standard support

Pros & Cons

M

Lasso CRM

Pros

  • Built specifically for new home sales workflows
  • Excellent automated lead capture from listing sites
  • Highly effective mass email and marketing tools
  • Strong reporting on lead sources and conversions
  • Responsive customer support team for technical help

Cons

  • Interface feels dated compared to modern CRMs
  • Learning curve for setting up complex workflows
  • Limited customization options for specific niche needs
A

ROLLER

Pros

  • All-in-one system eliminates the need for multiple third-party integrations
  • Modern and intuitive interface is easy for seasonal staff to learn
  • Cloud-based access allows you to manage your venue from anywhere
  • Integrated waiver system significantly speeds up the guest check-in process

Cons

  • Initial setup and data migration can be time-consuming
  • Customization options for receipt templates are somewhat limited
  • Occasional lag during peak traffic periods if internet is unstable
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