Altova MapForce vs Supermetrics Comparison: Reviews, Features, Pricing & Alternatives in 2026

Altova MapForce is a visual data mapping and integration tool that simplifies how you transform complex data structures. Instead of writing manual transformation code, you use a graphical interface to map data between XML, JSON, databases, EDI, Excel, and Web services. You can simply drag lines between source and target structures to define your data movements and apply built-in functions for data processing. The software helps you automate recurring integration tasks by generating royalty-free code in Java, C#, or C++, or by deploying mappings to MapForce Server. It is ideal for data architects and developers in finance, logistics, and healthcare who need to manage high-volume data conversions without the overhead of manual coding. You can choose between Professional and Enterprise editions depending on your need for EDI or Web services support.

Supermetrics helps you eliminate the manual grunt work of moving marketing data into your reporting tools. Instead of downloading CSV files from Facebook, Google Ads, and LinkedIn, you can automate the entire process. You can pull data directly into Google Sheets, Excel, Looker Studio, or data warehouses like BigQuery and Snowflake without writing a single line of code. The platform is designed for marketing agencies and in-house teams who need to consolidate data from multiple sources for cross-channel reporting. By centralizing your metrics, you can build comprehensive dashboards that update automatically, allowing you to spend your time analyzing performance rather than managing spreadsheets. It supports over 150 data sources, ensuring you have a complete view of your marketing funnel.