Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
Tekion
Tekion provides a cloud-native automotive retail platform that connects the entire vehicle journey by integrating dealer management, customer relationship management, and digital retail tools into one unified ecosystem.
Quick Comparison
| Feature | Lasso CRM | Tekion |
|---|---|---|
| Website | lassocrm.com | tekion.com |
| Pricing Model | Custom | Custom |
| Starting Price | Custom Pricing | Custom Pricing |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2016 |
| Headquarters | Vancouver, Canada | Pleasanton, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
Tekion
Tekion offers a comprehensive cloud-native platform designed to modernize how you run your automotive dealership. Instead of juggling disconnected legacy systems, you get a unified Automotive Retail Cloud that brings your sales, service, parts, and accounting departments into a single interface. This integration allows you to track every customer interaction from the first website visit to the final service appointment without losing data between departments.
You can manage your entire inventory, process digital deals, and handle service scheduling through a mobile-friendly environment that works on any device. The platform focuses on removing the friction typically found in car buying by providing your team with real-time data and AI-driven insights. Whether you operate a single rooftop or a large multi-franchise group, you can scale your operations and improve your margins through better visibility and faster transaction times.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
Tekion Features
- Unified Retail Platform. Manage your entire dealership from a single login where sales, service, and accounting data flow together in real-time.
- Digital Retail Integration. Allow your customers to start their purchase online and finish in-store with perfectly synced deal data and pricing.
- Mobile Service Tooling. Equip your technicians and advisors with tablets to perform walk-arounds, take photos, and send digital estimates for instant approval.
- AI-Powered Analytics. Access predictive insights that help you optimize your inventory mix and identify high-probability sales leads automatically.
- Zero-Contact Service. Provide your customers with digital check-ins, automated status updates, and secure mobile payment options for a modern service experience.
- Real-Time Accounting. Eliminate month-end stress with automated financial reporting and real-time visibility into your dealership's cash flow and profitability.
Pricing Comparison
Lasso CRM Pricing
Tekion Pricing
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
Tekion
Pros
- Modern cloud-native interface is much faster than legacy systems
- Eliminates the need for multiple third-party software integrations
- Mobile-first design allows staff to work from anywhere
- Frequent software updates provide new features without manual installs
Cons
- Significant effort required for initial data migration
- Learning curve for staff accustomed to older legacy platforms
- Custom pricing requires a detailed sales consultation process