Lasso CRM
Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.
TestFit
TestFit is a real estate feasibility platform that uses interactive generative design to help developers, architects, and contractors instantly evaluate site potential and financial outcomes.
Quick Comparison
| Feature | Lasso CRM | TestFit |
|---|---|---|
| Website | lassocrm.com | testfit.io |
| Pricing Model | Custom | Subscription |
| Starting Price | Custom Pricing | $99/month |
| FREE Trial | ✘ No free trial | ✓ 14 days free trial |
| Free Plan | ✘ No free plan | ✘ No free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2003 | 2016 |
| Headquarters | Vancouver, Canada | Dallas, USA |
Overview
Lasso CRM
Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.
The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.
TestFit
TestFit is a real estate feasibility platform that helps you automate the tedious process of site planning and financial modeling. Instead of waiting weeks for manual iterations, you can generate optimized building layouts and parking configurations in seconds. You can instantly see how changes to building height or unit mix impact your project's return on cost and overall profitability.
The software serves developers, architects, and general contractors who need to de-risk deals quickly. You can manage everything from multi-family housing and industrial warehouses to garden apartments and mixed-use developments. By linking spatial design directly to financial data, you can make informed go/no-go decisions before spending significant capital on detailed architectural drawings.
Overview
Lasso CRM Features
- Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
- Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
- Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
- Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
- Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
- Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
TestFit Features
- Generative Site Design. Generate thousands of building configurations instantly to find the most efficient use of your specific land parcel.
- Real-Time Financials. View live updates to your pro forma and yield calculations as you adjust the physical dimensions of your building.
- Parking Automation. Solve complex parking requirements automatically with algorithms that layout stalls, ramps, and drive aisles for maximum efficiency.
- Unit Mix Optimization. Adjust your ratio of studios to three-bedroom units with simple sliders and see the impact on density immediately.
- 3D Massing Models. Visualize your project in three dimensions to understand scale, shadows, and neighborhood context without leaving the app.
- GIS Data Integration. Access property lines, setbacks, and topography data directly within the platform to ensure your designs are site-accurate.
Pricing Comparison
Lasso CRM Pricing
TestFit Pricing
- Single asset class focus
- Generative design tools
- Real-time financial modeling
- Standard export options
- Basic GIS data access
- Everything in Standard, plus:
- Multi-asset class support
- Advanced Revit integration
- Custom financial templates
- Priority technical support
Pros & Cons
Lasso CRM
Pros
- Built specifically for new home sales workflows
- Excellent automated lead capture from listing sites
- Highly effective mass email and marketing tools
- Strong reporting on lead sources and conversions
- Responsive customer support team for technical help
Cons
- Interface feels dated compared to modern CRMs
- Learning curve for setting up complex workflows
- Limited customization options for specific niche needs
TestFit
Pros
- Reduces site feasibility time from weeks to minutes
- Live financial feedback helps catch bad deals early
- Highly responsive customer support and training team
- Seamless integration with Revit and Enscape workflows
Cons
- Significant learning curve for complex site constraints
- Pricing can be high for occasional users
- Requires high-performance hardware for smooth 3D rendering