Reputation
Reputation is a unified platform that helps you manage your online presence, customer reviews, and local search visibility to drive better customer experiences and business growth.
Trustpilot
Trustpilot is a digital review platform that helps you build brand credibility by collecting and displaying verified customer feedback to improve your online reputation and sales.
Quick Comparison
| Feature | Reputation | Trustpilot |
|---|---|---|
| Website | reputation.com | trustpilot.com |
| Pricing Model | Custom | Freemium |
| Starting Price | Custom Pricing | Free |
| FREE Trial | ✘ No free trial | ✘ No free trial |
| Free Plan | ✘ No free plan | ✓ Has free plan |
| Product Demo | ✓ Request demo here | ✓ Request demo here |
| Deployment | ||
| Integrations | ||
| Target Users | ||
| Target Industries | ||
| Customer Count | 0 | 0 |
| Founded Year | 2006 | 2007 |
| Headquarters | San Ramon, USA | Copenhagen, Denmark |
Overview
Reputation
Reputation helps you take control of your brand’s digital footprint across the entire customer journey. You can monitor and respond to reviews from hundreds of sites, manage your local business listings, and analyze customer sentiment in one central dashboard. It transforms messy feedback into actionable insights so you can improve your operations and climb search rankings.
You can also engage with customers on social media and send automated surveys to gather direct feedback. The platform is designed for multi-location businesses and large enterprises that need to maintain a consistent brand image across dozens or thousands of physical sites. By unifying your reputation data, you can see exactly how your locations perform and where you need to focus your team's efforts.
Trustpilot
Trustpilot helps you harness the power of customer feedback to grow your business and build lasting trust. You can automate the collection of service and product reviews, giving your customers a voice while providing you with the social proof needed to convert browsers into buyers. The platform allows you to display these reviews through customizable widgets on your website, which can improve your search engine rankings and increase click-through rates on your digital ads.
You can also use the built-in analytics to gain deep insights into customer sentiment and identify areas for operational improvement. Whether you are a small local shop or a global enterprise, the platform provides the tools to manage your online reputation actively. By responding to reviews and resolving issues publicly, you demonstrate your commitment to customer service and turn potentially negative experiences into opportunities for brand loyalty.
Overview
Reputation Features
- Review Management Monitor and respond to customer reviews across Google, Facebook, and industry-specific sites from one unified inbox.
- Business Listings Keep your business hours, address, and contact info accurate across the web to improve your local search rankings.
- Social Suite Publish content, respond to comments, and track engagement across all your social media profiles in a single view.
- Reputation Score Track a real-time metric that measures your brand health against competitors and identifies specific areas for improvement.
- Customer Surveys Create and send automated surveys via email or SMS to collect direct feedback and boost your review volume.
- Insights and Analytics Use AI-driven sentiment analysis to understand what customers love or hate about your business at scale.
Trustpilot Features
- Automated Review Invitations. Send automated emails to your customers after a purchase to collect verified reviews without manual effort.
- TrustBox Widgets. Display your star rating and latest reviews on your website using customizable widgets to boost conversion rates.
- Review Insights. Analyze customer sentiment with AI-powered tools to understand what your customers love and what needs fixing.
- Google Seller Ratings. Boost your visibility in search results by qualifying for gold stars in your Google Ads and Shopping campaigns.
- Social Media Sharing. Turn your best reviews into eye-catching social media posts with built-in design tools to attract new customers.
- Fraud Detection. Protect your reputation with automated systems that identify and flag fake reviews to ensure your feedback stays authentic.
Pricing Comparison
Reputation Pricing
Trustpilot Pricing
- Claim your profile page
- 100 review invitations per month
- 2 TrustBox widgets
- Reply to reviews
- Basic performance reports
- Everything in Free, plus:
- 500 review invitations per month
- 8 TrustBox widgets
- Google Seller Ratings
- Ad-free profile page
- Marketing assets for social media
Pros & Cons
Reputation
Pros
- Centralizes feedback from hundreds of different sources
- Intuitive dashboard makes tracking multiple locations easy
- Strong automated reporting for executive presentations
- Effective tools for increasing Google review volume
- Responsive customer success team for enterprise accounts
Cons
- Mobile app lacks some desktop functionality
- Initial setup and mapping can be time-consuming
- Social media posting tools feel less advanced
- Premium features require a significant financial investment
Trustpilot
Pros
- High brand recognition increases customer trust instantly
- Easy integration with popular e-commerce platforms
- Significant impact on Google Search visibility
- User-friendly dashboard for managing multiple reviews
Cons
- Paid plans are expensive for small businesses
- Limited customization options on the free tier
- Occasional challenges with removing unfair negative reviews