Lasso CRM vs UpLead Comparison: Reviews, Features, Pricing & Alternatives in 2026

Detailed side-by-side comparison to help you choose the right solution for your team

Updated Apr 2026 8 min read

Lasso CRM

0.0 (0 reviews)

Lasso CRM is a specialized customer relationship management software designed specifically for new home builders, developers, and sales agencies to convert more prospects into homeowners through automated lead management.

Starting at --
Free Trial NO FREE TRIAL
VS

UpLead

0.0 (0 reviews)

UpLead is a B2B prospecting platform providing high-quality contact data and verified email addresses to help sales teams connect with qualified leads and close more deals faster.

Starting at $99/mo
Free Trial 7 days

Quick Comparison

Feature Lasso CRM UpLead
Website lassocrm.com uplead.com
Pricing Model Custom Subscription
Starting Price Custom Pricing $99/month
FREE Trial ✘ No free trial ✓ 7 days free trial
Free Plan ✘ No free plan ✘ No free plan
Product Demo ✓ Request demo here ✓ Request demo here
Deployment cloud mobile saas mobile
Integrations Zillow Realtor.com BDX Mailchimp Constant Contact BombBomb CallRail Microsoft Outlook Salesforce HubSpot Pipedrive Zoho Copper Outreach SalesLoft Insightly Nimble Reply
Target Users small-business mid-market enterprise small-business mid-market enterprise
Target Industries real-estate
Customer Count 0 0
Founded Year 2003 2017
Headquarters Vancouver, Canada Walnut, USA

Overview

L

Lasso CRM

Lasso CRM helps you manage the entire lifecycle of a new home sale, from the moment a lead registers on your website to the day they move in. Unlike general-purpose CRMs, this platform is built specifically for the real estate industry, meaning you get pre-configured workflows for high-volume sales environments. You can capture leads automatically from your website, third-party listing sites, and onsite kiosks to ensure no prospect falls through the cracks.

The software enables you to automate your follow-up processes with personalized email templates and scheduled touchpoints. You can also track inventory, manage contracts, and generate detailed sales reports to see exactly which marketing sources are driving your revenue. It simplifies the complex process of selling new construction by keeping your entire sales team synchronized on a single, industry-specific platform.

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UpLead

UpLead is a B2B prospecting tool designed to help you build clean contact lists and find the right decision-makers. Instead of dealing with outdated databases and bounced emails, you get access to a massive database of over 155 million contacts with real-time email verification. This ensures that every lead you export is accurate and ready for your outreach campaigns.

You can filter prospects by over 50 criteria, including job title, industry, and even the specific technologies they use. The platform also offers features like intent data to identify companies actively looking for your solution and a Chrome extension to find leads while browsing LinkedIn. It is built for sales professionals and recruiters who need to scale their outbound efforts without sacrificing data quality.

Overview

L

Lasso CRM Features

  • Lead Management Capture leads automatically from your website and listing services so you can respond to every inquiry instantly.
  • Sales Automation Set up automated email workflows and follow-up reminders to keep your prospects engaged throughout their long buying journey.
  • Inventory Tracking Monitor the status of every lot and floorplan in real-time to provide accurate availability to your potential buyers.
  • Email Marketing Create and send professional mass emails to your entire database with built-in templates designed for real estate promotions.
  • Reporting & Analytics Run detailed reports on traffic, sales velocity, and marketing ROI to make data-driven decisions for your communities.
  • Mobile Access Access your prospect data and update lead status from the sales center or the field using any mobile device.
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UpLead Features

  • Real-Time Email Verification. Verify every email address the moment you export it to ensure your messages actually reach the inbox.
  • Technographic Tracking. Filter prospects based on the specific software and hardware they use to tailor your sales pitch perfectly.
  • Intent Data. Identify companies that are currently searching for solutions like yours so you can reach out at the right time.
  • Chrome Extension. Find contact information and company details directly from LinkedIn profiles or company websites while you browse.
  • Data Enrichment. Upload your existing list of incomplete contacts and let the platform fill in the missing details automatically.
  • Bulk Lookup. Search and export thousands of leads at once to fuel your outbound sales and marketing funnels.

Pricing Comparison

L

Lasso CRM Pricing

U

UpLead Pricing

Essentials
$99
  • 170 monthly credits
  • Verified emails and phone numbers
  • Mobile direct dials
  • CRM integrations
  • Chrome extension access
  • Search 50+ criteria

Pros & Cons

M

Lasso CRM

Pros

  • Built specifically for new home sales workflows
  • Excellent automated lead capture from listing sites
  • Highly effective mass email and marketing tools
  • Strong reporting on lead sources and conversions
  • Responsive customer support team for technical help

Cons

  • Interface feels dated compared to modern CRMs
  • Learning curve for setting up complex workflows
  • Limited customization options for specific niche needs
A

UpLead

Pros

  • High accuracy rate for verified email addresses
  • Intuitive interface makes list building very fast
  • Credits roll over to the next month
  • Excellent customer support and onboarding assistance
  • Seamless integration with popular CRM platforms

Cons

  • Higher price point than some basic competitors
  • Mobile phone number coverage varies by region
  • Limited credits on the entry-level plan
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